Warner Bros. Cinemas
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
zman1997, imacomputergeek, DannyTheMuppetMan and TheLogoFan2004
Captures by
RedheadXilamGuy and DannyTheMuppetMan
Editions by
zman1997, AlmightyKingPrawn and DannyTheMuppetMan
Video captures courtesy of
Phil Brown and tony359
zman1997, imacomputergeek, DannyTheMuppetMan and TheLogoFan2004
Captures by
RedheadXilamGuy and DannyTheMuppetMan
Editions by
zman1997, AlmightyKingPrawn and DannyTheMuppetMan
Video captures courtesy of
Phil Brown and tony359
Background
Warner Bros. Cinemas was a British multiplex cinema chain operated by Warner Bros. It was created in the late 1980s and served as a rival to Paramount and Universal's UCI Cinemas chain. The chain was considered a continuation of the former UK cinema chain Warner Cinemas, which had operated for many decades prior to the formation. In November 1996, a joint venture between Warner Bros. and Village Cinemas was established where the locations would start to share the prospective company names, leading to the title "Warner Village".
1st Logo (Early 1990s-1995)
Visuals: On a black background, the WB shield banner with the text "Warner Bros. Cinemas" on it appears from the bottom of the screen and turns to face the camera. The main part of the shield comes down from the top of the screen, and as it does so, a white light shines onto the shield. The banner goes into its proper place around the shield as the camera moves away to make room for the stacked words "FEATURE PRESENTATION" in gold, which flips into view from behind the shield and settles underneath it. The camera then zooms toward "FEATURE PRESENTATION", and moves in between the two words and past them.
Technique: CGI by Cinema Concepts and Flying Foto Factory.
Audio: "Fanfare for the Commoner (a)" from the album "Reveals/Logos/Fanfares", from the Chappell AV music library.
2nd Logo (January 3-November 1996)
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Demo reel variant (with different coloring)
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Visuals: The camera moves through a mechanical door into a futuristic hallway with several doors and screens with gold/bronze outlines that display clips from the Warner Bros. Pictures library. One of the doorways on the right enters into a room with a filmstrip on the bottom, several small filmstrips showing more clips from the Warner Bros. Pictures library, and a distorted blue background. Soon after entering the room, there are three phrases formed one-by-one: "Celebrating 100 years of", "MOTION PICTURE ENTERTAINMENT Excellence", and "NOBODY DOES IT BETTER". The text is in different fonts and colors, and shines after one phrase has appeared. The screen then zooms out another mechanical door onto a mechanical roof against a dark cloudy sky, where a robotic arm grabs a plate that comes out of the door; on top of the plate are refreshments that have Looney Tunes characters on them. The screen zooms past the arm and refreshments to see a bucket carrying a red-orange chemical and dropping it into a container. The container's lid is twisted slightly and opens up to reveal the WB shield with the banner saying "WARNER BROS. CINEMAS". The camera zooms up to the shield as the mechanical roof disappears, leaving the shield, the cloudy sky, and several spotlights behind the shield. After a few seconds, the logo fades out. The entire logo lasts for approximately 1 minute.
Technique: CGI by Cinema Concepts and animated by Flying Foto Factory with TDI Explore on Silicon Graphics workstations.[1]
Audio: A synth orchestra piece that gets bigger and more bombastic as the logo progresses. An electronic drumbeat is heard at the beginning and end of the logo. Several sound effects are heard like chimes, whooshes, and robotic/mechanical sounds.
References
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Warner Bros. Cinemas |
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