Optimum Productions

From the Audiovisual Identity Database, the motion graphics museum


Optimum Productions is the production company of Michael Jackson, responsible for the creation of his short films (including his music videos). Today, Optimum Productions is owned by Michael Jackson's estate.

1st Logo (August 31, 1987)

Visuals: On a black background is a stylized 2D design of Michael Jackson's legs in a white box, standing on his toes with the knees bent. Underneath is "OPTIMUM PRODUCTIONS" in white.

Technique: A still 2D graphic.

Audio: The ending of the film.

Availability: It was seen on the Bad short film from 1987, which is available on Michael Jackson's Vevo channel.

2nd Logo (May 10, 1989)

Visuals: There is the design from before on a white background with the name "OPTIMUM PRODUCTIONS" in red lettering.

Technique: A still 2D graphic.

Audio: Likely none.

Availability: It was seen on the Showtime documentary Michael Jackson: The Legend Continues.

3rd Logo (October 25, 1996)

Visuals: On a white background, the logo in black fades in. Below the logo is "AN OPTIMUM PRODUCTIONS FILM".

Technique: A still 2D graphic.

Audio: None.

Availability: Seen at the end of Michael Jackson's Ghosts (the Kingdom Entertainment logo appears at the beginning).

4th Logo (August 31, 2012; October 27, 2017)

Visuals: Same as the Michael Jackson logo, but the text reads "OPTIMUM PRODUCTIONS".

Variant: On Michael Jackson's Halloween, the logo is still.

Technique: A mix of live-action and 2D animation.

Audio: Same as The Michael Jackson Company's logo. On Michael Jackson's Halloween, none.

Availability: Seen on Bad 25. The still version appears on Michael Jackson's Halloween.
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