The Michael Jackson Company

From the Audiovisual Identity Database, the motion graphics museum


Background

The Michael Jackson Company, Inc. is a company founded by Michael Jackson on June 27, 2006. It was originally launched to replace the defunct MJJ Productions (founded in 1991), though MJJ was later reactivated for copyright reasons.

Logo (October 26, 2009)


Visuals: Same as the Michael Jackson logo, but the text now reads "THE MICHAEL JACKSON COMPANY, LLC".

Technique: A mix of live-action and 2D animation.

Audio: The sound of an audience cheering as Michael walks across the stage alongside sparkling sounds. Michael chuckles and whipping sounds are heard as he dances, and he later shouts "HOOOO!", as he stands on his toes.

Availability: Only seen on Michael Jackson's This Is It.