Von Zerneck-Sertner Films

From the Audiovisual Identity Database, the motion graphics museum


In 1988, after Frank von Zerneck and Stu Samuels broke up, Robert M. Sertner, who was formerly employer of the company was promoted to partner of Frank von Zerneck Films and became Von Zerneck-Sertner Films. As being one of the largest producers of television movies, the company was one of the partners that formed ACI in 1989, and distributed television movies from the company and its past iterations. Sertner would later leave in 2010 to form his solo company and reverted back to being Frank von Zerneck Films again.

Logo (February 5, 1989-July 18, 2010)

Visuals: Over a green marble background, the logo starts with the gold letters "V", "Z" and S" zooming out one by one from different positions, and adapting a position on the screen. Under it, "the phrase "VON ZERNECK · SERTNER" in a big font, and "F I L M S", which was in spaced-out letters, fades in, and the text shines.


  • A widescreen version of the logo exists (it's basically the 4:3 version, but stretched). On the Disney+ print of Three Days, this version is cropped back to 4:3, cutting off some of the logo, namely the "R" in "SERTNER", part of the "V" in "VON", and most of the "F" and "S" in "FILMS".
  • A true 16:9 version exists.
  • Starting around 1992, a darker marble was used with darker letters.
  • There is a short version.
  • Starting in the early 2000s, the logo was redone digitally. It exists in both 16:9 and 4:3.

Technique: Computer animation.

Audio: A horn driven jingle accompanied by mallet instruments, which was composed by Artie Kane.

Audio variants:

  • Starting around 1994, the fanfare was remixed by Patrick Williams. This music would became common on movies from 1997 onwards.
  • Sometimes, the end title theme of the TV movie plays over. CBS and NBC airings starting in 1994, and ABC airings, starting in 1998 used a generic theme.
  • On early TV movies, like Gore Vidal's Billy the Kid, a chime-driven tune is heard.

Availability: It debuted on Full Exposure: The Sex Tapes Scandal and was last seen on Revenge of the Bridesmaids. It can be seen on Von Zerneck-Sertner TV movies, most notably Natalee Holloway, Man Against the Mob: The Chinatown Murders, the TV movies of Robin Cook, The Court: Martial of Jackie Robinson, Gore Vidal's Billy the Kid, Inside the Osmonds and For One Night, among others. In most cases, a Fremantle-connected company (ACI, Pearson, or FremantleMedia), a Hallmark connected company (Hallmark Films, RHI, or Sonar Entertainment), and in rare cases a Warner Bros. Television logo may follow.

Frank von Zerneck Films
Von Zerneck-Samuels Productions
Von Zerneck-Sertner Films
Frank von Zerneck Films
Cookies help us deliver our services. By using our services, you agree to our use of cookies.