National Recovery Administration

From the Audiovisual Identity Database, the motion graphics museum


The National Recovery Administration (or NRA for short) was a prime agency established by U.S. president Franklin D. Roosevelt and formed through the National Industrial Recovery Act to regulate prices and create codes of "fair practices". Formed in 1933, the agency received support from multiple businesses, including major Hollywood studios such as Paramount Pictures and Universal Pictures. However, two years later, the NRA law was ruled unconstitutional for infringing on the separation of powers doctrine and thus, the NRA ceased operations.

Logo (September 8, 1933-December 9, 1935)

Visuals: Superimposed onto the background is a stylized eagle holding a gear and three lightning bolts with the bolded, stacked text "NRA MEMBER" with the former word larger and the latter in between the eagle's wings. "U.S." can be seen next to the eagle's right leg and the text "WE DO OUR PART" is completely underneath the bird.


  • Depending on the film studio, the background may change and sometimes the logo as well.
    • On films produced by Paramount Pictures, RKO Radio Pictures, and Fox Film Corporation, the logo is superimposed onto a moving cloudy background. The former has realistic clouds (which fades out into the Paramountain of the time), the middle consists of less-detailed ones, and the latter is a wider shot of them. Additionally, the latter company has the logo in black and the bottom text removed.
    • On films produced by Universal Pictures, the logo is inside a blurry circles and a parachute canopy-like background with multiple copies of the logo. Plus, "NRA" consists of several pieces.
    • 1933-34 MGM logos have the bottom text removed and the logo printed in black, closer to the screen, and on a white background.
    • 1933-34 films produced by Columbia Pictures have the logo engraved on a ball and against a gray background with the bottom text sitting outside of the sphere.
      • Starting 1934, the logo in a marble-like texture against a dimly lit background seemingly consisting of the same texture.
  • An in-credit variant exists where the logo is inside a white box and often placed on the lower half of the screen.
    • On the closing of Monogram Pictures-produced films, the box is simply a border and the logo is in white.
    • Warner Bros. Pictures-produced films adds a thin border within the box that wraps around the NRA seal.
  • Sometimes, within the MPPDA sequence, said organization's logo would crossfade to the NRA's but with "U.S." removed.

Technique: Either none or the background sliding.

Audio: Usually none. The closing variants has the ending theme of the movie play over.


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