Hartbeat Productions

From the Audiovisual Identity Database, the motion graphics museum




Background

This is Kevin Hart's production company, founded in 2009.

1st Logo (January 15, 2013-)


Visuals: Over a red background, the logo starts with "HART" in white with red tiles aligned to the vertical lines of each letter. To the left of "HART" is "BEAT" in a thin, black font with "PRODUCTIONS" overlapping the last two letters. "A Kevin Hart Company" can be seen underneath the logo as well as a silhouette of Kevin Hart with a heart place onto his chest. Throughout the logo, more red tiles appear above the existing ones, mimicking audio waveforms, as well as the heart in Kevin Hart's chest expanding a little bit before returning to its original size.

Variants:

  • A still version exists.
  • On Kevin Hart: Lyft Legend, the logo zooms away from the screen.
  • It sometimes shares the screen with other logos.

Technique: 2D animation.

Audio: The sound of a heart beating with a crowd cheering. Sometimes, none or the opening/closing theme.

Availability: Used in tandem with the next logo. Can be seen on Real Husbands of Hollywood (except for Season 5, which uses the next logo), an episode of Celebrity Game Face, the first two seasons of Dave, and True Story. Also seen on the special David A. Arnold: It Ain't for the Weak.

2nd Logo (July 3, 2013-)


Visuals: There is a city landscape before panning over the skyscrapers. Passing by shows a red ground with "HARTBEAT" comprised of mechanical pieces forming out of the ground while expanding in sync with the heart beats. The text transforms into the one from before while popping out of the ground, alongside the same tiles mimicking audio waveforms. Two cardiograms are drawn and then disappearing; one is more closer to the screen while the other is smaller and forms the byline in black. The Kevin Hart silhouette from last time pops up with the heart expanding more than it once was.

Variants:

  • Sometimes, the logo is already formed with the only animations being the text popping out of the ground and the heart beating.
  • Still and warp-speed versions exist.

Technique: CGI done by Wisdom Tucker.

Audio: Same as before. Sometimes, the crowd cheering is absent.

Availability: First seen on Kevin Hart: Let Me Explain and can be seen on Night School, season 5 of Real Husbands of Hollywood, Kevin Hart Presents: The Next Level, among others.

3rd Logo (April 2, 2019-)


Visuals: On a black background with a spotlight, a microphone zooms in to the camera, and when it leaves, the camera shows a field of moving red and white bars. Then, it reveals to be a heart beat which explodes into many blocks. The blocks form the logo while "PRODUCTIONS" and the byline fade in. Also, "HART" briefly lights up, and is now in a red color.

Trivia:

  • The microphone represents Kevin Hart having started out in stand-up comedy.
  • The bars are an evolution of the city landscape from the previous logo. They move rhythmically, representing a heartbeat.

Variants:

  • Sometimes, the company name and the byline are absent.
  • A short version exists.

Technique: CGI from Devastudios. A behind-the-scenes featurette can be seen on their website.

Audio: None or the opening/closing theme.

Availability: Seen on Kevin Hart: Irresponsible, London Hughes: To Catch a D*ck, and recent stand up specials. Used in tandem with the two logos above.

4th Logo (December 23, 2022-)


Visuals: On a black background, there is a square-like love heart with a "B" done in the same fashion, with its top-left part cut off. "HARTBEAT" is seen below it in spaced out letters. The entire logo is seen almost taking up the screen.

Trivia:

  • This logo was introduced on a Deadline article on April 26, 2022, as Kevin Hart merged this and Laugh Out Loud into one single entity.
  • This logo is designed by Pentagram.

Variants:

  • On the third season of Dave, it's the same as before.
  • An animated version exists, where a bright light shines through the symbol after a rotating line flashes a heart and a "B" twice, then it dies down to a black color with the light behind and the name appears below one-by-one.
  • An in-credit variant exists.

Technique: A still, digital graphic. CGI for the animated version.

Audio: None or the opening/closing theme. On the animated version, it has a heart beating sound with a click sound.

Availability: Can be seen on Die Hart: The Movie, season 2 of Die Hart, season 3 of Dave, Celebrity Prank Wars, and Lift. Also seen on the special 2022: Back That Year Up with Kevin Hart & Kenan Thompson.
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