Apple Original Films

From the Audiovisual Identity Database, the motion graphics museum

Background

Apple Original Films is an American film production company and a distributor that is a subsidiary of Apple Inc.

Logo (July 10, 2020-)


Visuals: On a black background, some white outlines fade in. A bright light appears in the background, revealing that the outlines are of the top of the Apple logo. The light passes through before disappearing with the logo following suit. Returning to the black background, the name "Apple Original Films" appears via a glow, which proceeds to shine behind it.

Technique: CGI.

Audio: A 2-note rising string-based tune with a bong (Apple TV+'s signature sound) at the end, which corresponds to the animation. Composed by Gareth Williams and Matthew O'Malley of Human Worldwide. Otherwise, it's the opening theme of the film.

Availability: Debuted on the film Greyhound, and has since appeared on all Apple TV+ original movies. Also seen on theatrical releases such as Fly Me to the Moon (2024).