87North Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

87North Productions is an American film production company led by David Leitch and Kelly McCormick, founded in 2019 as a partnership with Universal Pictures.

Logo (September 10, 2021-)


Visuals: On a black background, some paper is uncrumpling to reveal a black city with two stick people fighting on the street. Then a car swerves in, and another stick person comes out of the car fighting while the other one kicks it into an open manhole. A helicopter flies by dropping another stick person prepared to fight, as it and the surviving stick figure face each other striking a battle pose. It transitions to the logo, where the word "EIGHTYSEVEN" is shown with one camera lens on the top left and the word "PRODUCTIONS" is seen below while other words keep writing and erasing themselves into the right side, altogether reading a message: "EVERYTHING", "YOU WANT", "IS ON", "THE OTHER", and "SIDE OF FEAR". Then it turns into the word "NORTH" with a vertical line at the left and the whole logo turns silver.

Technique: Unique CGI resembling sketchbook drawings. Animation directed by Michael Washington.

Audio: Off screen, a man yells "Action!" When the fight starts, a woman's voice whispers "Design" and punching, kicking, squealing tires, and helicopter propellers are heard. The logo itself is accompanied by sketching noises and a whoosh.

Audio Variants:

  • Starting with Bullet Train, the dialog is omitted. In its place is a single-held dramatic note throughout the stick figure fight. The logo is accompanied by a high pitched noise akin to scrolling data in an action movie and the same whoosh as before.
  • On Violent Night, the opening theme of the film starts when the company name forms.
Availability: So far, it has been seen on Kate, Bullet Train, and Violent Night.
Cookies help us deliver our services. By using our services, you agree to our use of cookies.