Morgan Creek Entertainment

From the Audiovisual Identity Database, the motion graphics museum



Background

Morgan Creek Entertainment (formerly known as Morgan Creek Productions) is a production company co-founded in 1987 by producer Joe Roth and former auto import executive James G. Robinson. The name of the company comes from Roth's favorite movie, 1944's The Miracle of Morgan's Creek. Some of its most successful films include the Ace Ventura and Young Guns films. Its films were distributed (at least in North America and the British Isles) by 20th Century Fox from 1988-1990 (however, Renegades and Coup De Ville were from Universal Pictures and Major League was from Paramount Pictures, with international sales handled by J&M Entertainment), Warner Bros. Pictures from 1991-2004 and Universal from 2005-2011 (Warner distributed Ace Ventura, Jr. and had select international rights to Dream House, whilst Universal had US rights, All Eyez on Me was distributed by Summit Entertainment, and The Exorcist: Believer was distributed by Universal). The library rights were acquired by Revolution Studios in 2014, with sales handled by Miramax Films. Video rights now rest with Sony Pictures Home Entertainment in the United States and Canada. Currently, Sony Pictures Television handles the digital and television rights of Morgan Creek and Revolution titles worldwide, with few exceptions (for example, Young Guns, its first film, is owned outright by Lionsgate Films through its international distributor, Vestron Pictures, with TV rights held by Sony).



1st Logo (August 12, 1988-September 28, 1991)


Visuals: Against a black background, a curvy blue line (intended to be a creek) moves across the screen. The camera then zooms out to reveal a tall black rectangle against a blue background with the curvy line cut out near the bottom. "MORGAN" is seen on top, and "CREEK" is seen on the bottom, both in Century Schoolbook, with a line placed above and below the words.

Variant: On the theatrical trailer and TV spots for Robin Hood: Prince of Thieves, the blue background is darker. The movie itself would use the next logo.

Technique: Simple cel animation.

Audio: The sound of a river streaming down with a rising synth tune that ends with two chime bells. Most of the time however, it's silent or has the opening/ending theme of the movie playing over it.

Audio Variant: On Enemies: A Love Story, the theme is heard minus the river sounds.

Availability:

  • It was seen on the Young Guns series, Skin Deep, Clive Barker's Nightbreed, The Exorcist III, and Pacific Heights.
  • At the time, most of its films were released in the US by 20th Century Fox, though on international and current prints, owned by Revolution/Miramax (with the exception of Young Guns, which is owned by Lionsgate as stated above), the Fox logo is cut out, either due to expired distribution deals, international distribution rights, or releasing agreements that did not extend past theatrical release. The Fox logo is also edited out on Vestron Video's release of Young Guns as well as on the original home video releases of Skin Deep and Clive Barker's Nightbreed, which were released by Media Home Entertainment. The Fox/Morgan Creek logo combo can however be seen on US video releases from CBS/Fox or Fox Video such as Pacific Heights, The Exorcist III, and Young Guns II as well as some streaming prints of Nightbreed (the theatrical cut).
  • It also appears after the end credits of Renegades and Coup De Ville (the former film uses the river and bell sounds).

2nd Logo (June 14, 1991-November 9, 2001)


Visuals: On a navy blue background, a yellow/gold line cuts through the screen. The camera pans near it to reveal it is one of two shiny golden borders surrounding a creek. The creek features 3D river effects and a transparent visible reflection of the borders. The creek then zooms out on a blue/black gradient background as we see it is inside a purplish box. Then the words "MORGAN" and "CREEK" (in the same font as before) zoom out towards their usual positions.

Variants:

  • The box with the creek can differ in color. It has been purple, dark blue, and light blue.
  • On certain films (such as the Ace Ventura series, Trial by Jury, and True Romance), the color of line/borders appear to have a silver-bronze color as opposed to yellow/gold. It is easier to spot on VHS and Laserdisc releases, as newer prints of these use the traditional yellow/gold version.
  • A still version of this logo is used at the end of movies starting in 1999 and on the Ace Ventura animated series. Between 1992 and 1999, movies had the full logo at the end.
  • There is a scope variant where the 1.85 version is cropped to 2.35. This was used on Ace Ventura: When Nature Calls.
  • On earlier episodes of the Ace Ventura cartoon is the company's print logo on a white background, with the creek colored periwinkle and a copyright stamp below.
  • On The King and I: Animated Thinking Adventure CD-ROM game, the print logo is inside a white box on an indigo background and the creek is colored sky blue. Again, a copyright stamp is displayed below.
  • On Heist, the logo is black & white.

Technique: CGI by Studio Productions (now known as "Flip Your Lid Animation").

Audio: An orchestral brass fanfare adapted from the overture of Robin Hood: Prince of Thieves composed by Michael Kamen (also used for the 2007 Walt Disney Studios Home Entertainment logo).

Audio Variants:

  • In the early days of this logo, it was silent or the movie's opening theme would play over it.
  • On White Sands, there is a different fanfare based on the Robin Hood theme; the more familiar tune made its first appearance on Stay Tuned.
  • On the Ace Ventura animated series, the ending theme of the show is heard.
  • At the beginning of films between The Crush and Ace Ventura: When Nature Calls, the fanfare itself has a "reverb" effect.
  • On Chasers, the fanfare has been muffled and distorted due to an audio editing error.
  • On The King and I (1999), the fanfare is off-sync.

Availability:

  • Can be seen on several films released by the company, most notably the Ace Ventura series, Robin Hood: Prince of Thieves (where it debuted), Wrongfully Accused, The Crush, Trial by Jury, True Romance, Freejack, Soldier, Get Carter (2000), and The Art of War.
  • This also appears after the Warner Home Video logo on US DVD releases such as Young Guns II, The Whole Nine Yards, and 3000 Miles to Graceland.
  • The last film to use this logo was Heist (which was released three months after American Outlaws, the first film to use the third logo).
  • Strangely, this appeared in black and white on Exorcist: The Beginning (a 2004 movie) on Australian TV (with the Roadshow Television logo).
  • Crackle prints of Franchise Pictures films Angel Eyes and the aforementioned Heist have this cut out alongside Warner Bros.; both movies just have the Franchise logo. It was, however, seen on Battlefield Earth.
  • Strangely, on the 2017 SPHE DVD release of True Romance, the first two Ace Ventura films, and the double pack of Major League 2 and Major League: Back to the Minors, this is cut, going straight to the film. It's not known if other releases do the same.

3rd Logo (August 17, 2001-March 1, 2009, April 21, 2023)


Visuals: Starts out the same as the last logo, except the river effects in the creek are brighter and look more realistic. After the camera zooms out as per usual, it is revealed to be in a pitch black box against a dark blue background. The effects dissolve into a solid light blue color, and "MORGAN" and "CREEK" (in Bodoni this time) are already on the square in their usual positions.

Variants:

  • Starting with Man of the Year (released on October 13, 2006), the logo was slightly redone. This time, the yellow line is grey, the box is awkwardly squished, the text is in 3D and in Aldine 401 Std Roman, and the bright river effects don't dissolve on the creek.
    • A variant of this version has a stretched box instead of a squished one.
  • A still version of this logo is seen at the end of movies and TV shows.

Technique: CGI.

Audio: Same as the 2nd logo. Sometimes, it uses the opening theme of the movie. None for the still version.

Availability:

  • Can be found on films from the company during the era, such as Two for the Money, American Outlaws (the first film to use this logo), and Juwanna Mann.
  • The squished version appears on Man of the Year, Sydney White, and Ace Ventura, Jr. Pet Detective (the last film to use this logo).
  • This is seen in place of the Sony Pictures Home Entertainment logo on DVD releases from 2017 of MC films such as Ace Ventura: Pet Detective and True Romance. It was also seen on the miniseries adaptation of Dead Ringers.

4th Logo (September 30-October 14, 2011)


Visuals: Same concept as the last logos, except the box is slightly shorter, the river is faster and longer, and the text this time is in Arno Pro. The end result is on a black background with a blue circle in the middle.

Variants:

  • A still version is seen at the end of movies.
  • A red version with lava that transitions to the original version exists.

Technique: CGI by Framework Studio.

Audio: The opening theme of the movie. None for the still version.

Availability: Only seen on Dream House and The Thing (2011).

5th Logo (September 23-December 16, 2016)


Visuals: Essentially just the 2001 variation of the Morgan Creek logo against a black background.

Technique: A digital graphic.

Audio: The closing theme to the show.

Availability: Only seen on season 1 of The Exorcist TV series.

6th Logo (June 14, 2017-)


Visuals: On a black background, the camera eases by with a shimmering river with blue land shining by as the screen scrolls past the river until revealing it's on a blue box, like the past three logos. As the box tilts backwards, the words "MORGAN" and "CREEK" (in the same font as the 2001 logo) fly in (like the effects of the company name seen on the 1991 logo). The logo shines one more time before fading out.

Variant: A short version exists where it starts with the text almost done flying in. Also, it has the logo easing out with a lens flare.

Technique: CGI with elements that callback to the 1988 (with the extra river) and 1991 (with the company name's appearance) logos.

Audio: The opening theme to the film. The short version has an abridged version of the fanfare from the 2nd and 3rd logos.

Availability: Made its debut on All Eyez on Me, Morgan Creek's first theatrical release in six years. The short version is seen on season 2 of The Exorcist. Also appeared on The Exorcist: Believer.
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