Mad Solar

From the Audiovisual Identity Database, the motion graphics museum


Background

Mad Solar is a music management and production company founded by musician Scott "Kid Cudi" Mescudi, and partners Dennis Cummings and Karina Manashil on November 17, 2020, with backing from BRON Studios. The name of the company is derived from the song of the same name from Kid Cudi's third album Indicud.

Logo (November 5, 2021-)


Visuals: There is the dark side of an orange planet with a light flare on the top right and thin blue radiation belts. Zooming in, more of the planet is lit upon, displaying many craters throughout it before the camera defocuses and cuts to a different planet, this time smaller, in a warm hue, and with multiple radiation belts while near the Sun on the bottom left. Suddenly, a spark emerges on its outer belt, filling out the left side of it and pass through the planet itself while the screen cuts to a closer shot of the globe. Affected by the burst, the planet splits into two pieces with its top half duplicating into three half circles with the shapes now resembling something like this:

⯊⯊⯋⯊

Simultaneously, the wavy, stacked text "MAD SOLAR" fades in before the screen glitches, filling the screen with a purple color and then cutting to black with a few small static remaining.

Variant: Sometimes, the logo is shortened, cutting the sequence with the planet next to the sun and jumping straight to when it splits into two halves.

Technique: CGI.

Audio: An excerpt from Kid Cudi's "Another Day", which is a new-wave synth tune comprised of six held-out notes that distorts at the end. Otherwise, it's the opening of the movie.

Availability: It debuted at the end of A Man Named Scott and was later seen on X, Pearl and Entergalactic.
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