Roth/Kirschenbaum Films

From the Audiovisual Identity Database, the motion graphics museum


Background

Roth/Kirschenbaum Films (also known as RK Films, formerly Roth Films) is a production company founded by former Revolution Studios founder and chairman Joe Roth. In 2015, Jeff Kirschenbaum joined the company after leaving Universal Pictures and rebranded to its current name.

Roth Films

Logo (June 1, 2012-April 22, 2016)


Visuals: On a black background, there is a side view of a train passing by. The view moves closer as it goes to back of the train and the light makes a trail effect which materializes into the company name in white and spaced out with a line forming between the words.

Variants:

  • There is a version that reads "R|F".
  • A short version is seen at the end of some movies.

Technique: CGI by Tom O'Neill.

Audio: First, a filmstrip sound is heard when the train is shown, followed by the sounds of the train as it leaves. Otherwise, the opening theme or silence.

Availability: Seen on such films as Snow White and the Huntsman, Oz: The Great and Powerful, Million Dollar Arm, Heaven is for Real, Maleficent, and In the Heart of the Sea.

Roth/Kirschenbaum Films

1st Logo (January 20, 2017)

Visuals: On a black background, there is a circle split into black and white respectively, with the company name in Futura inside.

Technique: A digital graphic.

Audio: None.

Availability: Seen at the end of xXx: The Return of Xander Cage.

2nd Logo (October 18, 2019-)


Visuals: The sequence starts out from the clouds as a subway passes over as some birds fly and the city moves. It pans out from an early 1960s-esque apartment bar sign with the word "RK" and two circles passing over on the sign, as a man walks by and a car is seen driving. The camera pans and rotates over to the sign as the scenery darkens to black, while a blue circle with "films" below flickers in. The sign then blinks for a moment.

Trivia: This logo is based on Nighthawks, a painting by Edward Hopper in 1942. Also, the train at the beginning is a homage to its predecessor.

Variants:

  • A shortened version exists.
  • On the HBO series The Plot Against America, it fades in just before the blue parts of the sign flicker in and cuts out after the blinking.

Technique: Hand painted illustrated animation, created by The Mill.

Audio: A piano/string theme composed by Jesse Clark along with some city sounds. Otherwise, none or the opening/closing theme.

Availability: First seen at the end of Maleficent: Mistress of Evil and was later seen on Dolittle, the TV series The Plot Against America, Hustle, The Gray Man, and The School for Good and Evil. This logo doesn't appear on F9 and Fast X, despite the company having produced both films. It's likely that this was because of time constraints.
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