Bleecker Street

From the Audiovisual Identity Database, the motion graphics museum


Background

Bleecker Street was founded in 2014 by Andrew Karpen. The company was named after 65 Bleecker Street, the street address of Andrew Karpen's prior company Focus Features.

Logo (March 20, 2015-)

Visuals: The camera pans away from a black block, which rests on a red surface in a black-red gradient environment. As the camera continues to pan out, the block splits into two sections and begins falling down, revealing four more sets of sections that also fall down one by one. The camera moves to the surface to show the text "BL CKER STR T" in the Engravers Gothic font, arranged in a fashion that makes the blocks form stylized "E"s that connect in a row. As the camera finishes panning to the background, the blocks eventually show nothing but grey. After a brief hold, the background fades away, and the lines disappear from the bottom up.

Variant: On Logan Lucky and Unsane (both Fingerprint Releasing movies), the background is blue

Technique: CGI.

Audio: Starts out with silence, then a deep whoosh that leads to rhythmic clicking is heard. Sometimes, it's silent or uses the opening theme of the movie.

Availability: Seen on films from the company beginning with Danny Collins.

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