ShadowMachine

From the Audiovisual Identity Database, the motion graphics museum


Background

ShadowMachine is an animation and production company founded by Alexander Bulkley and Corey Campodonico, formed in 1999.



1st Logo (February 20, 2005-July 16, 2007)

Visuals: Over a black background, the logo starts with the yellow highlight "SMF" with the word "SHADOWMACHINE FILMS" below it. We can see what appears to be a road in the letters, then everything fades to white.

Technique: Superimposed live action.

Audio: The sound of the car revving, or a screeching sound.

Availability: Seen on seasons 1 and 2 episodes of Robot Chicken and Moral Orel.

2nd Logo (August 12, 2007-October 2, 2015)


Visuals: On a black background, there is a turning letter "S" on the disk with the rectangular outline around it. Under the disk is the word "SHADOWMACHINE".

Variants:

  • On Titan Maximum, season 1 of Mary Shelley's Frankenhole, and season 5 of Robot Chicken, the logo is slightly darker.
  • On Hell and Back, the parts of the disk and the letter "S" are spinning around for making it shine, segueing into the opening sequence of the movie.

Technique: CGI.

Audio: A distorted electric guitar noise.

Audio Variant: On Hell and Back, machine sounds are heard.

Availability: Seen on seasons 3-5 of Robot Chicken, Titan Maximum, Mary Shelley's Frankenhole, and later episodes of Moral Orel. This logo was brought back on Hell and Back.

3rd Logo (April 2, 2014-)

Visuals: On a black background, there are the letters of "SHADOWMACHINE" flipping in and trembling, while the outline of it briefly appears and trembles as well.

Variant: A still variant exists.

Technique: CGI.

Audio: A whoosh combined with a jet-like sound, a deep humming noise or the closing theme.

Availability: This logo appeared on their shows like Greatest Party Story Ever on MTV, as well as BoJack Horseman, season 1 of Tuca & Bertie on Netflix and Human Discoveries on Facebook Watch.

4th Logo (May 30, 2018)

Visuals: On a black background, there are the words "SHADOWMACHINE" in a different font with some spotlights being seen.

Technique: CGI.

Audio: The ending theme of the show.

Availability: It was only seen on Dallas and Robo.

5th Logo (March 20, 2021-)


Visuals: Over a black background, the logo starts with the backsides of the word "SHADOWMACHINE" with some exceptions. Then, the letters transform into the company name.

Variants:

  • Sometimes, the logo is enhanced.
  • A version exists where the animation is slower than usual.
  • The logo also sometimes shares the screen with other respective company logos.
  • On Guillermo del Toro's Pinocchio, the letters are made out of wood.
  • On season 2 of both Clone High and The Tiny Chef Show, the letters are all white.
  • On In The Know, the background is white and the logo is against three horizontal blocks, colored blue, red, and black. The first two cover the syllables of "SHADOW" while the black side covers all of "MACHINE".
  • On their website, the logo animates the same but is stylized differently. A purple light can be seen, the letters are outlined, and particles can be seen flowing.

Technique: CGI.

Audio: The sound of the letters and a slashing sound, a whoosh-like sound, the closing theme of the show, or none.

Availability: Seen on the final season of Final Space, Little Demon and season 2-3 of Clone High. Also found at the beginning of Guillermo del Toro's Pinocchio. Can also be seen on their website.

6th Logo (June 13, 2021-)

Visuals: Over a black background, the logo starts with the word "SHADOWMACHINE" from the 3rd and 5th logos appearing with a slash effect, then it goes away.

Variant: A still version exists where the logo is in silver instead of being slashing.

Technique: CGI.

Audio: A slash sound, the closing theme of the show or none.

Availability: Seen on the second season of Tuca and Bertie on Adult Swim, Ten Year Old Tom on HBO Max and the NBC special 5 More Sleeps 'til Christmas.
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