Pacific Electric Picture Company

From the Audiovisual Identity Database, the motion graphics museum


Background

Pacific Electric Picture Company was launched on September 16, 2013 by actor Ed Helms, with a first look deal set at Universal Television. Helms brought in Mike Falbo of Mosaic Media Group as the company's EVP Production & Development. The company did not have a logo until 2019.

Logo (January 29, 2019-)

Visuals: The screen fades in on a bridge with rocks and a moon around midnight, as a train passes by a factory with smoke coming out of the pipes on the roof. As the camera gets closer and the screen darkens, there is a closeup of the old-time like sign saying "PACIFIC ELECTRIC PICTURE CO".

Variants:

  • Sometimes, a completely different nighttime setting is used. The screen also fades to black, leaving just the sign.
  • Another version exists where the logo shines on a black background while it slowly zooms in.
  • On True Story, the logo has shocks of blue electricity going through.

Technique: CGI.

Audio: The opening/closing theme of the film/show. Otherwise, a 7-note dreamy tune or the sounds of electricity are heard.

Availability: It's first seen on Corporate Animals. Also seen on Coffee & Kareem, Aunty Donna's Big Ol' House of Fun, Rutherford Falls, and True Story.
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