NBA Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

NBA Entertainment was a production company that was owned by the National Basketball Association to produce films.



1st Logo (1983-1987)

Visuals: Over a black background is the NBA logo from the time. On the right is the blue text "ENTERTAINMENT, INC." that repeats five times, with a star behind the logo, and the inside parts of the star make the text red.

Variant: On That Championship Feeling, the logo flips in.

Technique: A still, computerized graphic.

Audio: None or the opening theme of the movie.

Availability: Seen on NBA documentaries from the era, like That Championship Feeling and Sweet Sixteen.

2nd Logo (1987-1996)

Visuals: On a black background, the NBA logo appears by a trail effect, which then zooms out, revealing the logo. The logo flashes and zooms out to the left, where a white star rolls in, and the same duplicate "ENTERTAINMENT, INC." text from the last logo slides in, and the star settles to the center, with the inside part red. The text stops sliding and the star then flashes.

Technique: CGI.

Audio: A majestic triumphant theme.

Availability: Seen at the start of NBA Entertainment's documentaries from the era.

3rd Logo (1996-2001)

Visuals: Over a black background are duplicate copies of the CGI version of the NBA logo from the era, and the silver text "NBA Entertainment" zooms out. The duplicate copies then disappear and the logo flashes before fading out.

Technique: CGI.

Audio: Same as the previous logo.

Availability: Seen at the start of NBA Entertainment's documentaries from the era, such as NBA at 50.

4th Logo (2001-2004)

Visuals: Over a orange background is the NBA Entertainment logo, only this time it is solid and the NBA logo is smaller. A basketball appears on the bottom that rotates by a globe via a light effect.

Technique: CGI.

Audio: Same as the previous logo.

Availability: Seen on NBA Entertainment's documentaries from the era, like Dunks!.