Motion Picture Corporation of America

From the Audiovisual Identity Database, the motion graphics museum


Background

Motion Picture Corporation of America is a film production company founded by Brad Krevoy and Steve Stabler in 1986.



1st Logo (September 1988-December 13, 2002)


Visuals: On a space background, two stars shoot across the screen: one from left to right, the other from right to left. As the stars shoot across the screen, they leave behind a red/white trail, which becomes part of a marble background that slowly flies up toward the screen. While the marble background flies up, a silver filmstrip with an outline of an eagle head at the front of the filmstrip and some dots/stars at the end (the MPCA logo) is revealed. Two stars fly toward the filmstrip and fall into 2 spaces inside the dots/stars at the end of the filmstrip. Soon, the white words

MOTION PICTURE
CORPORATION OF AMERICA

fade in.

Variant: There is an in-credit logo seen at the end of some films including Beverly Hills Ninja, Bio-Dome, Kingpin, and Albino Alligator.

Technique: CGI.

Audio: The opening theme of the movie. Some films, usually with the animated logo at the end (an example being Dumb and Dumber), had two twinkling sounds when the stars fly by, leading into a calming synth orchestral fanfare. This was composed by Marcus Barone.

Audio Variant: On a trailer for Think Big, it uses the Media Home Entertainment fanfare.

Availability: The animated logo debuted on Hangfire and can be seen on Dumb and Dumber, Miracle Beach, Sketch Artist, The Breed, Midnight Blue, and Double Trouble, among others. In most cases, the aforementioned in-credit logo is used.

2nd Logo (October 4, 2002-January 4, 2011)


Visuals: On a black background, there is an extreme close-up of the logo with time-lapse shots of clouds. The logo rapidly moves as the background becomes a starfield in space. "Motion Picture Corporation of America" appears below and the logo becomes blue and red, with no stars/dots. It moves away and the name gets sucked in.

Variant: A longer version of the logo exists.

Technique: CGI.

Audio: A bunch of swooshes, sometimes with either a dramatic fanfare or an opera singer.

Availability: Seen on Boat Trip, Riding the Bullet, Blast, Second in Command, and The Hard Corps, among others.

3rd Logo (July 29, 2011-)


Visuals: On a black background, the letters "MPCA" unfold with multiple copies of the letters behind them. The letters then proceed to shine and the name appears below.

Variants:

  • A variant exists where the background is off-white and the text is navy blue.
  • On most of their Christmas movies, the white background variant has red and green text and it snows in the logo.

Technique: CGI by Becker Design (now Filmograph).

Audio: A calm piano theme, ending with two choral notes, composed by Amir Salem. In many cases, the logo is silent.

Audio Variant: The Christmas variant has sounds of wind blowing, jingle bells and sparkling added to the music.

Availability: It debuted as an in-credit logo at the end of Assassination Games while the animated logo was first seen on Arena. It has since appeared on the majority of the company's films.

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