Crackle Originals

From the Audiovisual Identity Database, the motion graphics museum


Crackle, formerly called Grouper and Sony Crackle, is a free video streaming service founded in 2004. The service was purchased by Sony Pictures in 2006 and renamed Crackle. In 2018 the name was changed to Sony Crackle. Eric Berger served as the general manager of Crackle from 2008 to 2019. Sony sold a majority stake to Chicken Soup for the Soul in March 2019, and the name was changed back to Crackle. Later, Sony sold its remaining stake to the same company.

Sony Crackle

Logo (May 7, 2018-2019)

Visuals: There is orange, red and blue horizontal lines going to the right to show one closeup of the word "ORIGINALS" and two closeups of the word "CRACKLE". As soon as the lines are off-screen, there is a black and orange rounded square with "SONY" on top and "CRACKLE" on the bottom, and "ORIGINALS" fades in letter-by-letter below.

Technique: Computer animation.

Audio: None.

Availability: Seen on the beginning of Season 3 of Supermansion.


Logo (2019-)

Visuals: Same as the previous logo, but the Sony Crackle is replaced by the word "CRACKLE" and without the "SONY", then there is a small byline that reads "CHICKEN SOUP FOR THE SOUL ENTERTAINMENT".

Technique: Same as the previous logo.

Audio: Unknown.

Availability: Seen on Crackle programs such as Anything is Possible: The Serge Ibaka Story.

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