CBS All Access

From the Audiovisual Identity Database, the motion graphics museum


CBS All Access was an American subscription-based, video on-demand, over-the-top streaming service owned and operated by Paramount Streaming (formerly "ViacomCBS Streaming"), a division of Paramount Global. It was later renamed to Paramount+ on March 4, 2021.

1st Logo (February 19, 2017-March 3, 2021)

Visuals: On a black background, there is the CBS All Access logo with "ORIGINALS" under it, spaced out and in the same font as "ALL ACCESS". Behind it is half of the typical eye in a big size. Just then, a blue light ascends and makes the logo shine while the text slowly zooms in.


  • At the end of most shows, the logo is shortened.
  • The black & white version of The Twilight Zone uses a B&W variant.

Technique: CGI.

Audio: A fading synth harmony and then, an orchestral version of CBS' three-note jingle plays. Composed by Gerald Brunskill.

Audio Variants:

  • Sometimes, it is silent.
  • At the end of its shows, it's a shortened version of the last note from the jingle.
  • On the 2019 revival of The Twilight Zone, the jingle is high-pitched.


  • Seen on the beginning of original shows from 2017 to 2020 such as The Good Fight, Star Trek: Discovery, and the 2019 revival of The Twilight Zone, while the closing variant was used on these shows from 2017 until the Paramount+ rebranding in 2021.
  • In countries where Star Trek: Discovery is shown on Netflix until its removal in 2021, the opening variant is replaced by the Netflix Originals logo, while the closing variant remains intact.
  • This is intact on linear Paramount Network airings of seasons 1-3 of the US edition of No Activity, but Comedy Central airings remove it.
  • This logo and the CBS Television Studios logo are removed on Amazon Prime Video international prints in countries where season 1 of Star Trek: Picard is on Amazon Prime Video.

2nd Logo (2019-March 3, 2021)

Visuals: On a black background, there is the CBS eye logo with the "CBS" letters next to it. After a second, the eye shifts to the left while "CBS" shifts to the right and fades out. Once the eye finishes shifting, the "CBS" letters fade in while moving closer to the left of the eye while the words "ALL ACCESS" fades in. The logo slowly zooms in and shines throughout.

Technique: Computer animation.

Audio: Same as the first logo; albeit shortened.


  • Seen on some Amazon Prime Video and Netflix prints of shows like NCIS: Los Angeles and Evil.
  • This template would also later be used for the next logo below.

3rd Logo (January 23, 2020-March 3, 2021)

Visuals: On the same black background as the last logo, there is the CBS eye shift to the left and then, "CBS", "ALL" and "ACCESS" from the same last logo pop up one by one to each note of the CBS jingle while "ORIGINALS" fades in. Then a blue light shines behind the eye and disappears while the logo slowly zooms in.


  • On Coyote, "ORIGINALS" is replaced by "EXCLUSIVE".
  • Like the 1st logo, a black & white variant is used on the B&W version of season 2 of The Twilight Zone.

Technique: Computer animation.

Audio: A re-orchestration of the CBS jingle from the last two logos.


  • First seen on the beginning of Star Trek: Picard and later appeared at the beginning of other content on CBS All Access, while the end of their shows used the first logo.
  • Like the first logo this logo was removed from the beginning on international prints of their shows such as The Stand, but the first logo was retained at the end of their shows.
  • In non-US countries, where Star Trek: Picard and Star Trek: Lower Decks is shown on Amazon Prime Video, this is replaced by the Amazon Originals logo.
CBS All Access
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