Entertainment in Video (Warning Screens)

From the Audiovisual Identity Database, the motion graphics museum

1st Warning (1983-2003)

Visuals: On a blue background, the following text scrolls up:

WARNING
Licensed for private home exhibition
only. Any public performance, copying
or other use is strictly prohibited.
All other rights reserved. International
agreements and national laws
protect copyrighted motion picture
video tapes and sound recordings.
Unauthorised reproductions,
exhibition or distribution of
copyrighted material can result in
severe criminal and civil penalties.
This video cassette is protected by
an electronic 'water mark' which
will enable the manufacturers of
this programme to confirm its
authenticity.

ENTERTAINMENT IN VIDEO LIMITED.

Variant: On early DVDs, the "Electronic water mark" notice has been removed.

Technique: 2D computer animation.

Audio: None.

Availability:

  • Seen at the beginning of the UK EIV tapes from 1983 to 2003 and on DVDs from 1998 to 2003. Such titles that used this warning screen include The Lord of the Rings: The Fellowship of the Ring, Starchaser: The Legend of Orin, The Mask, Se7en, American History X, Boogie Nights, Super Mario Bros. (1993), Blade, Final Destination, and Wild Things, among others.
  • Note that this commonly appears more so on releases with the third logo than ones with the second logo.

2nd Warning (2003-)

Visuals:

  • Not for Rental: On a black background, the following text in white Arial font fades in and fades out a few moments later:

NOT FOR RENTAL

THIS PRODUCT IS LICENSED FOR RETAIL SALE ONLY.
IF YOU HAVE RENTED, RATHER THAN PURCHASED THIS PRODUCT
THE STORE THAT RENTED IT TO YOU IS UNAUTHORISED
TO DO SO. YOU SHOULD CONTACT THE DISTRIBUTOR ON

TEL: 020 7930 7796 OR
EMAIL: [email protected]

AND PROVIDE DETAILS OF THE RENTAL STORE
THAT SUPPLIED IT TO YOU. ALL COMMUNICATION
WILL BE TREATED WITH STRICT CONFIDENCE.

  • Warning: On a black background, the following text in white Arial font scrolls up:

WARNING

THE COPYRIGHT PROPRIETOR HAS LICENSED
THIS PICTURE AND ALSO OTHER MATERIAL FEATURED
IN THIS VIDEO DEVICE FOR PRIVATE HOME USE ONLY
AND PROHIBITS ANY OTHER USE, COPYING,
REPRODUCTION OR PERFORMANCE IN PUBLIC,
IN WHOLE OR IN PART.

THIS PRODUCT IS MANUFACTURED, DISTRIBUTED
AND MARKETED SOLELY BY
ENTERTAINMENT IN VIDEO LIMITED.

Variants:

  • Rental tapes/DVDs only used the warning screen.
  • Current DVDs and Blu-rays used a different font and stands still.

Technique: Fading and scrolling effects.

Audio: None.

Availability:

  • Seen at the beginning of the UK EIV tapes and on DVDs and Blu-rays, such as on Dawn of the Dead and Final Destination 3.
  • The rental variant can be seen on Blade: Trinity.
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