CINAR

Background

Founded on July 20, 1976, CINAR (pronounced "seh-NAR") was originally a film distribution company that distributed international/foreign films from the 1970s to the early 1980s from offices in New York City. The company was owned by the married couple Ronald A. Weinberg and Micheline Charest. In 1984, things were changing for CINAR as the couple moved the company to Montreal, Quebec, and began to focus on children's TV programming.

Between 1985 and 2004, CINAR produced a number of successful shows such as Arthur, Caillou, Are You Afraid of the Dark?, The Adventures of David the Gnome, The Busy World of Richard Scarry, and Zoboomafoo, among others.

In 2000, the founders invested $122 million into Bahamian banks without any approval from the board, causing heavy chaos, including a major drop in its stock value and costly lawsuits. In 2001, Weinberg and Charest were each fined $1 million, fired from their executive positions, and barred from overseeing any Canadian company for five years.

In March 2004, the company was bought out by Michael Hirsh after he left Nelvana (owned by Corus Entertainment), who renamed and rebranded it as Cookie Jar Entertainment. On April 14, 2004, Charest died after complications from plastic surgery.

Contents

1st Logo (January 4-February 8, 1988)	2nd Logo (September 2, 1989-1994, 1997)	3rd Logo (March 9, 1994-June 30, 2004)	4th Logo (May 1, 1999-2001)	5th Logo (November 18, 2002-August 27, 2004)

1st Logo (January 4-February 8, 1988)

Visuals: Over a black-grey gradient background, "CINAR" turns upward. "A" in white fades in above it as "PRODUCTION" also in white wipes in below. "CINAR" is thick and full of segmented lines, with the letter "I" dotted red and the letters "N", "A", and "R" connected together.

Variant: A still in-credit variant exists.

Technique: 2D computer animation.

Audio: A soothing soft rock synth-piano theme.

Availability:

Seen on the U.S./Canadian release of The World of David the Gnome, which is intact on the U.S. DVD release.
The in-credit variant is seen on the lost Doraemon (1979) English dub The Adventures of Albert and Sidney.

2nd Logo (September 2, 1989-1994, 1997)

Visuals: On a computerized dark blue background vaguely looking like stone or rock, a blue line draws in, revealing many bright blue 3D bars interlocking with each other. The bars rotate up and zoom-out, revealing the text:

CINAR

glittering with stars. The "CINAR" text is in the same font as the previous logo.

Variants:

On pre-1995 episodes of Are You Afraid of The Dark?, the logo is still and "A" and "PRODUCTION" (or "PRESENTATION") are shown above and below the logo, respectively.
On Ivanhoë - The King's Knight, the logo is still on a white box, next to the France Animation one.
The logo may be shorter so that it starts fading into the zoom-out. This is used for programming, and the background is not rocky. This variant is also remarkably faster.
On A Bunch of Munsch, the logo animation starts at the zooming and is transitioned out from the ending sequence in the credits (which shows Robert Munsch pushing down the end credits' background with a surprised look on his face, followed by him flashing away into the background and a fade to this logo). Also, there's a copyright stamp on the logo itself.

Technique: CGI.

Audio: A synth note and a whoosh, then a bang, and finally a 7-note synthesizer jingle.

Audio Variant: On most shows, the ending theme plays over it.

Availability:

The logo first appeared on The Smoggies which premiered in 1989.
Last seen in the U.S. when Boomerang reran Young Robin Hood. It can be seen on CINAR shows of the period on VHS releases by Golden Books Video, such as specials 2-6 of Madeline (CINAR was not involved in the first special, which was produced by DIC Entertainment) and original prints of The Real Story of... Frere Jacques. The Sony Wonder/Classic Media DVD releases of the Madeline specials retain this logo, but all other reissues plaster it with Cookie Jar's logo.
The still variant is seen intact on pre-season 5 episodes (the Amazon Instant print has this replaced by the 3rd logo) on DVD (from Nickelodeon) of Are You Afraid of the Dark?.
The music variant can be found on the Just for Kids video release of John the Fearless and was found on reruns of Maya the Bee on YTV during the 1990s.
The variant from A Bunch of Munsch is preserved on VHS tapes of the series by Golden Book Video. However, Sony Wonder releases use the next logo instead.
Despite being retired in 1994, it appeared surprisingly on Ivanhoe (1997).

3rd Logo (March 9, 1994-June 30, 2004)

Visuals: On a space background, a long white flash zooms out from the bottom of the screen and comes to the middle, forming a redesigned CINAR logo that flashes once. Most of the differences are subtle, but the most obvious is that the letters "N", "A", and "R" are separate. The logo flashes and the disclaimer "CINAR is a registered trademark of CINAR Corporation" appears below.

Variants:

The logo may or may not have a registered trademark "®" symbol on the upper right of the "R".
Sometimes, the logo is bylineless. This occurs mostly in the musical variant.
Most of the time, the byline is used in different forms, like on Caillou and Arthur.
Starting in 1995, the byline would say: "CINAR is a registered trademark of CINAR Films Inc.". This was used until about 1998 on some productions, though a few like Emily of New Moon continued to use this until at least 2000.
- On French dubs of their shows, the byline can sometimes be in French and thus reading either "CINAR est une marque déposée de Corporation CINAR", "CINAR est une marque de commerce enregistrée de CINAR Films Inc." or "CINAR est une marque de commerce de Les Films CINAR Inc."
On some occasions, the trademark "TM" symbol is seen in place of the registered trademark "®" symbol.
A still version of this logo exists on Are You Afraid of the Dark?, Wimzie's House, and Zoboomafoo, and some episodes of Emily of New Moon.
On The Baskervilles, the logo is above the Alphanim logo against a black background, with the CiTV URL on the bottom right.
Another still version with "A" above and "PRODUCTION" below was seen on seasons 4-5 of Are You Afraid of the Dark?.
A filmed version exists where the red dot on the "I" fades in and the rest proceeds normally, except it has a different flash.
A shorter version of the filmed variant exists.
A version with an URL under it exists.
An in-credit variant appears on some shows such as Simon in the Land of Chalk Drawings.
Some shows/movies such as Mona the Vampire would have the logo shortened to just the flash.
The color of the dot may vary from light red to orange, depending on the quality.
On seasons 3 and 4 of Emily of New Moon, an URL of the show's website is also seen below the byline and CINAR's URL.
On the 1997 show Lassie, the copyright for Lassie II Productions is seen above the byline and URL.

Technique: CGI.

Audio: A whoosh and a synth drone, followed by a calm tune (introduced in 1997), which is rarely heard. Otherwise, the ending theme of the show is used.

Audio Variant: On some shows, like Night Hood, The Busy World of Richard Scarry and Zoboomafoo, it is silent.

Availability:

The logo had its premiere on The Busy World of Richard Scarry when it aired on Showtime.
Survives on pre-2004 Arthur episodes on both DVD and VHS, and pre-Cookie Jar DVD and VHS releases (from both Sony Wonder and PBS Home Video) of Caillou, but This TV and other current prints of CINAR shows plaster it with the Cookie Jar logo, except Cartoonito US prints of Caillou, where both logos are plastered with WildBrain's.
Re-airings of The Busy World of Richard Scarry on This TV kept the Paramount Television logo but replaced "A CINAR Presentation" in the in-credit logo with "A COOKIE JAR Presentation" (though it was retained on some older DVDs and VHS releases of the show). Many CINAR logos that contained an in-credits logo would also be changed to Cookie Jar as well.
The longer version can be seen on the BWE Video VHS of The Whole of the Moon, the Avalanche Home Entertainment VHS of Sally Marshall is Not an Alien, and the obscure New Zealand film called Bonjour Timothy.
In the U.S., the logo was left intact on seasons 4-5 of Are You Afraid of the Dark? and The Mystery Files of Shelby Woo when they aired on NickRewind, and 2000-2002 episodes of Caillou on the PBS Kids Video App. It was also retained on Arthur: It's Only Rock 'n' Roll when it last aired on PBS Kids on February 20, 2022, along with the 1993 WGBH logo. This is mainly due to the special being removed from PBS' Arthur rerun rotation for 18 years.
In Canada, this is also intact on pre-2000 episodes of Caillou on Treehouse, but is plastered with Cookie Jar's logo on post-2000 episodes on said channel and every episode on Family Jr. currently.
The logo's music variant on home video releases can be found on late 1990s and early 2000s VHS prints of Caillou from Sony Wonder. It also appears on Zoboomafoo VHS and DVD releases, sometimes following the PBS Kids logo on tapes.
The short version also appeared on Mona the Vampire, in addition to the "CINAR PRESENTS" in-credit opening logo. Once again, post-2004 releases (eg, ThisTV airings) of the series plaster it with Cookie Jar, but Knowledge Network/BBC Kids airings of seasons 2 and 3 of the show kept it intact.
It can also be found on the series The Upstairs Downstairs Bears, but Smile of A Child's airings of the said show cut all of the show's logos out.
Most episodes of Ripley's Believe It or Not: The Animated Series retain the logo, even on modern releases.
It's also preserved on Time-Life's DVD of The Adventures of Paddington Bear.
Early 2000s prints of You Must Remember This and season 1 of Are You Afraid of the Dark?, use this logo which plasters the first one.
It made its final appearances on Potatoes & Dragons.

Legacy: Highly regarded as a favorite of many, and considered nostalgic for those that grew-up with it.

4th Logo (May 1, 1999-2001)

Visuals: The screen zooms to a dimly-illuminated filmstrip laid on a brown ground, and then the CINAR logo (with a more vivid color scheme than the previous three logos) jumps onto the ground. The screen slowly zooms onto the logo as the same byline from the previous logo appears below.

Variant: A version with the company's URL appearing above the logo instead of the byline exists.

Technique: CGI.

Audio: Bouncing sounds are heard over the sound of an airplane landing while the logo jumps, and when the logo finishes, there is some babies and animals laughing and cheering, heard over a honk and a harp. For the variant, an ominous, almost metallic whoosh, with a different, smoother "boing" sound for "CiNAR" bouncing in, culminating in a stock "poking" sound effect, which is followed by wind blowing.

Availability: The only known releases to use this logo are the Canadian Sony Wonder DVD release of Caillou: Volume 2 after the Sony Wonder logo, and the Wimzie's House PC games Play Along with Wimzie and A Surprise for Horace.

Legacy: Considering this logo's obscurity, it only became widely known about in 2015.

5th Logo (November 18, 2002-August 27, 2004)

Caillou's Holiday Movie
Caillou's Holiday Movie (English byline)
Caillou's Holiday Movie (French byline)
Mona the Vampire (Season 4, English byline)
Mona the Vampire (Season 4, French byline)
Mona the Vampire (Season 4, English byline with no URL)

Visuals: On a sunny sky, the CINAR logo, in white, zooms out on a blue/green gradient oval, with the same copyright stamp and URL from the previous logo fading in.

Variants:

Like the 3rd logo, a French version of the byline was used.
On the final season of Mona the Vampire, the logo is superimposed over a dark sky and a town underneath, with a bat flying over the logo.
On CBBC UK airings of the final season thereof, the Mona the Vampire variant of this logo is still, and the "www.cinar.com" URL website is also absent, leaving only the CINAR logo, and the same byline.
On Zoboomafoo: Playtime, Zobooland, and Zoboomafoo: Leapin' Lizards, the print logo is on a white background.
On the Warner Home Video and Sony Wonder DVD releases of Caillou's Holiday Movie, this logo appears, but is bylineless.

Technique: CGI.

Audio: It varies depending on the show or film:

On Caillou's Holiday Movie, a whooshing sound, followed by Caillou (voiced by Annie Bovaird) laughing.
On Mona the Vampire, the closing theme of the show.
- However, on the French dub of this series, it is silent.

Availability:

Although the print logo was introduced in 2000, it only appeared on the Zoboomafoo games.
The original variant has only been seen on the Sony Wonder and Warner Home Video releases of Caillou's Holiday Movie. Like with the above, re-releases and re-airings of the special plaster this logo with Cookie Jar's (while keeping Caillou's laughter from the logo).
The only actual show this logo was seen on was the final season of Mona the Vampire. The logo was preserved on the Canadian-English channel BBC Kids (until the channel ceased operations on December 31, 2018) and on Knowledge Network, but otherwise, it was plastered with the 2004 Cookie Jar logo when This TV aired the series.
This logo never appeared on any other CINAR show in-production at the time, like Arthur, Caillou (save for the original 2003 release of Caillou's Holiday Movie), or even Zoboomafoo, which all continued to use the second logo.

CINAR

Cookie Jar Entertainment

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