DHX Media

Background

DHX Media, Ltd. is a Canadian media production and brand licensing company based in the city of Vancouver, British Columbia. Formed in 2006 by the merger of Decode Entertainment and Halifax Film Company, the name being an abbreviation of these two. They acquired Studio B Productions in December 2007, and bought Wildbrain Entertainment for $8 million in 2010, and on August 20, 2012, DHX Media acquired Cookie Jar Group for $111 million, completing the deal on October 22 of the same year, and folded Cookie Jar on December 25, 2014. This deal made DHX Media became the largest independent owner of children's entertainment content. DHX Media also purchased Ragdoll Worldwide from Ragdoll Limited and BBC Worldwide in 2013. DHX Media didn't use a logo until September 2007. In August 2019, Eric Ellenbogen (former Marvel Entertainment CEO and Classic Media founder) was named the new CEO of DHX Media. On September 23, 2019, DHX Media was renamed WildBrain as part of a reorganization, which included CFO Doug Lamb stepping down and being replaced by Aaron Ames, along with the addition of a new "brand director" position.

Contents

1st Logo (September 28, 2007)	2nd Logo (October 6, 2010-October 30, 2019)	3rd Logo (January 18, 2014-July 23, 2021)	4th Logo (October 7, 2014-March 19, 2021)

1st Logo (September 28, 2007)

Visuals: Over a black background, the logo starts with the following text:

dhxmedia

Technique: A still, digital graphic.

Audio: None.

Availability: Seen only on Shake Hands with the Devil (credited to Halifax Film).

2nd Logo (October 6, 2010-October 30, 2019)

Visuals: On a black background, there are the letters "dhx" in white, surrounded by a thick blue outline. Above the letters is the word "media", set in a Gill Sans font.

Variants:

On every show and movie from 2013 to 2014 (excluding My Little Pony: Equestria Girls), there are blue cartoony clouds under the logo, a registered trademark next to "media", and a byline that reads "DHX MEDIA is a registered trademark of DHX Media Ltd.". For the secondary appearances from 2015-19, the normal version was fully reinstated.
- On the first two seasons of Carmen Sandiego, the clouds are removed in the same black background.
A white background version of the above variant appears on the Canadian sitcom Satisfaction.
A version of the Satisfaction variant without the clouds appears on Pet Peeves and the second season of Super Why!.
- The former has a byline, which is shifted slightly to the left.
There's a black and white version used on the Inspector Gadget DVD Megaset where the logo is stationary and somewhat stretched.
On Doozers, a Jim Henson copyright notice is below the DHX Media byline.
An in-credit version appears on some shows and films.
The logo may be either smaller or zoomed in.
On Rastamouse, "media" is gray.
On the pilot episode of Deadtime Stories, the logo is cropped in a white rectangle on a black background with the byline reads "Distributed by DHX Media" under it.
On This Hour Has 22 Minutes, the logo is cropped in a white spotlight rectangle on a black background with the copyright notice under it.
On the second season of How to Be Indie, the logo zooms in.

Technique: A still, digital graphic. 2D animation for the animated version.

Audio: The end theme of the show/film or none.

Audio Variants:

On This Hour Has 22 Minutes, the music from the 2007 Halifax Film logo is heard.
On Packages from Planet X, a 3-note rock guitar theme (composed by William Anderson) is heard.
On season 1 episodes of the 2010 version of Pound Puppies (starting with "My Fair Rebound"), the second-half of the Paul & Joe Productions audio plays over it.
- On seasons 2-3 of the aforementioned show, the full Paul & Joe audio plays over it.

Availability:

Seen on shows and films produced by the company such as My Little Pony: Friendship is Magic.
The still version appears at the end of Pound Puppies from "My Fair Rebound" and every episode that follows it.
Also found on My Little Pony: Friendship is Magic episodes from "Lesson Zero" to "Pinkie Apple Pie", some episodes of Rastamouse, the first two seasons of Littlest Pet Shop, and season 4 of Martha Speaks.
The zooming-in version appears on season 2 of How To Be Indie.
The blue clouds version also appeared on US prints of Season 5 of Caillou, the first half of the final season of Johnny Test and season 1 of Sheriff Callie's Wild West.
Despite being phased out in favor of the next two logos in 2014, this was used as a secondary logo on the TV movie Bob's Broken Sleigh, some TV shows, and at the end of My Little Pony: The Movie (2017).

3rd Logo (January 18, 2014-July 23, 2021)

Visuals: On a white background, the blue letters "d", "h", and "x", as well as the black letters ("m", "e", "d", "i" and "a"), bounce from different off screen parts (the "i" doesn’t have a dot, which instead rolls onto the screen). The letters in "dhx" turn white as the thick blue outline from before appears. The letters in "media" jump on top of it. The dot of the "i" jumps on top of said letter and, altogether, it forms the DHX Media logo.

Variants:

On some shows, such as the Inspector Gadget CGI series, a copyright date appears below.
Extended and short versions exist.
On the 2015 reboot of Teletubbies, the logo is still and appears as an in-credit logo.
On Massive Monster Mayhem, the logo has a transition to the Family logo.

Technique: CGI.

Audio: A set of bouncing sounds with a chorus of children singing "D-H-X!" over a whimsical piano/banjo ditty. This was composed by William Anderson, the composer for My Little Pony: Friendship is Magic.

Audio Variants:

On the normal variant, the ditty can barely be heard.
On the Romanian version of Dr. Dimensionpants, dubs of Rev & Roll and some dubs of other shows, the chorus of children is absent. This also occured on Romanian airings of one seasons 3 episode of the 2015 Inspector Gadget series on Minimax.
On the French-Canadian version of the Inspector Gadget CGI series, a more generic banjo ditty replaces the chorus of children.
- On both the English and French versions of the aforementioned Inspector Gadget, an one-note trumpet is heard.
The short version just has the bouncing, the kids (sometimes removed) and the ditty.
A longer version of the theme was used on the 2016 Little People reboot and the final season of the infamous Bob the Builder reboot. In this version, the music is more audible and it has a brass section mixed in. After the chorus of children, the dot jumps on the "i", then we hear a high trumpet note held for a bit, in addition to a laughter from a comedian, then the music stops and two more laughs are heard. A more common shorter version without the laughter also exists.
- On the aforementioned Little People, only one of the children's voices is heard.
On the in-credit variant (and also rarely), silence.
Sometimes, the bouncing sounds are absent.
Sometimes, the ending theme of the show is heard.

Availability:

Seen on various DHX shows from 2014 from the My Little Pony: Friendship is Magic season 4 episode "Rainbow Falls", until 2020 and also on DVD releases.
The in-credit variant was seen on the 2015 Teletubbies reboot.

4th Logo (October 7, 2014-March 19, 2021)

Visuals: Over a white background, the logo starts with the same DHX outline and text from the previous logo forming the DHX logo, the outline from the left, and the text from the right. After that, the logo very quickly zooms out then back in. Above the logo, the text "media", along with a copyright notice, transitions in from the right, with a registered trademark notice.

Variants:

On The Zoo, the logo is in-credit.
On This Hour Has 22 Minutes, a copyright may appear below.

Technique: 2D computer animation.

Audio: A reverse cymbal clang and 3 synth notes similar to the NBC chimes. Composed by Meiro Stamm. Sometimes, the end theme plays.

Availability: This was used as an alternative to and in tandem with the previous logo.

First seen on the 22nd season of This Hour Has 22 Minutes (until the 27th season when Island of Misfits took over), Degrassi: Next Class, the 2nd season of Make It Pop, and pretty much all of DHX's live-action productions, replacing the Epitome logo with it.
Strangely, this logo appeared on a US print of Fangbone. It also appeared on the final episode of the 14th season of Degrassi: The Next Generation, entitled "Degrassi: Don't Look Back".

Final Note

The DHX brand began to be phased out in December 2019 in favor for the WildBrain logo. It surprisingly reappeared in March 2020 and again in 2021.

◄	Decode Entertainment Halifax Film Studio B Productions DHX Cookie Jar Nerd Corps Entertainment Epitome Pictures Wildbrain Entertainment

DHX Media

WildBrain

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