Revolution Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

Revolution Studios is a company founded in 2000 by Joe Roth, a former chairman of Walt Disney Pictures and 20th Century Fox with Todd Garner, Rob Moore, Tom Sherak, Elaine Goldsmith-Thomas, Starz and Fox as equity owners. The majority of its movies were distributed by Sony Pictures Entertainment (some were released by Paramount though). Revolution Studios closed its film division doors in October 2007 after its deal with Sony expired, though the underperformance of a number of their films at that time was also a likely contributor. In 2010, their television division was revived. In June 2014, Roth sold the company to Fortress Investment Group for roughly $250 million, while still remaining a strategic adviser; shortly after this, Revolution slowly worked back into film, mainly through acquiring the rights to several companies' films like Cold Spring Pictures and the international rights to Morgan Creek's titles. On January 20, 2017, Revolution released their first film in 10 years, xXx: Return of Xander Cage (released by Paramount rather than Sony). TV rights of the Revolution library are owned by Sony Pictures Television while first-run syndication rights to the Revolution library are owned by Debmar-Mercury with ad-sales handled by CBS Media Ventures, the original incarnation of 20th Television previously handled ad-sales for Debmar-Mercury from 2007 to 2019.

(March 30, 2001-December 25, 2007, June 2, 2010-)


Logo: On a cloudy blue background, curved metal bars fly by. As it zooms out, it's revealed to be a gyroscope. During the zoom, there are flashes of light. "REVOLUTION" flashes in in front of the gyroscope. As the logo rests in its position, "STUDIOS" flashes in under "REVOLUTION". The letters shine and the globe shimmers.

Variants:

  • After the end credits of Punch-Drunk Love, there is a montage which has shortened versions of this and the New Line Cinema logo.
  • There is also a short version based on the last second of the logo.
  • On some movies such as Radio and Little Man, the logo looks sped up at the beginning, and when "STUDIOS" flashes under, the logo fades out.

Technique: Seems to be a combination of practical effects and some CGI.

Music/Sounds: Whooshing sounds throughout as the bars fly by. It usually doesn't have music or uses the beginning of the movie's theme, all with the whooshes, or sometimes there aren't any whooshes. During the logo's first year, a majestic orchestral fanfare composed by James Newton Howard was used. This can be heard on Tomcats, America's Sweethearts, and The One.

Availability: Common. It's seen on films from the company such as The Animal, Click, Darkness Falls, 13 Going on 30, White Chicks, Daddy Day Care, Rent, Mona Lisa Smile, xXx, and The Benchwarmers. The shortened version appears on the 2005 Lifetime TV movie Dawn Anna (in which the DVD release retains it) as well as the series Are We There Yet? and Anger Management: The Series. Also appears on post-2014 non-US prints of Morgan Creek films such as Battlefield Earth; on a Crackle print of the aforementioned film, this plasters the 1999 Warner Bros. logo.

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