Rentrak Japan

From the Audiovisual Identity Database, the motion graphics museum


Background

Rentrak Japan is the largest operator of PPT (Pay Per Transaction) business for rental video stores that existed in the past. On April 1, 2009, it was merged with Tsutaya as the surviving company. The video business is then inherited by TC Entertainment.

Logo (March 20-May 13, 2004)

Visuals: On a black background, a yellow "T" with it's left and right-most and lower ends stretched out quickly rises in, as the ends shorten into normal with the background turning into white, and the letter into red, then blue. It is accompanied by a blue "E" with the right-most ends stretched out sliding next to it, as it turns teal and shortens which reveals the "R" next to it as it turns lime, then the rest is accompanied with a red-magenta changing "N" with it's left-lower and right-upper most part stretched out as it slides down and shortens, and the yellow-purple changing words "RAK" with the 1st letter's left-lower most part and the 3rd letter's right-upper most part both stretched out as they slide to the left and shorten, in which the rest of it forms the word "RENTRAK". "RE" turns from yellow to magenta, as three aquamarine slanted bars stretch in all the way to the bottom of the "R", as they turn blue. Both of the remaining ones shorten as the background turns black and the remaining words turn into a metallic texture with a shine passing by and a small copyright symbol applied from the upper-right, and that the words "Entertainment Platform Solutions" is applied below within a blue rectangle.

Technique: Computer animation.

Audio: Droning synth sounds ending with a 'clang'.

Availability: Seen only on A Day on The Planet and The Taste of Tea.

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