Mattel Television: Difference between revisions

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Revision as of 21:45, 9 May 2024

Background

Mattel Creations was formed by Mattel in 2016 to bring all five of their content creation units: Mattel Playground Productions (now Mattel Films), Mattel Studios, HIT Entertainment, Mattel Entertainment, and the American Girl creative team in Middleton, Wisconsin together. In 2019, the division was reorganized as Mattel Television.

Logo (January 17, 2017-)

2017 version
2019 version

Visuals: On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS" (before 2019) or "TELEVISION" (since 2019).

Variants:

The logo is often sped-up on TV shows.
A warp-speed variant exists.
A cropped 4:3 variant also exists.
On Monster High: The Movie and on Monster High 2, the logo is very shortened.
On Fireman Sam, the logo stops for a while after the letters gets cut off.

Technique: CGI.

Audio: Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself.

Audio Variant: In some cases, the logo is silent or uses the show's ending theme.

Availability:

This logo appears on HIT Entertainment movies as well as Barbie movies beginning with Video Game Hero.
The short version appears on post-2017 episodes of Thomas & Friends and its reboot Thomas & Friends: All Engines Go, Fireman Sam beginning with season 11, the third and final series of 2015's Bob the Builder, Polly Pocket, Masters of the Universe: Revelation, the 2021 reboot of He-Man and the Masters of the Universe, Minecraft Mini-Series, Barbie: Dreamhouse Adventures, Barbie: It Takes Two, Deepa & Anoop, 2022's Monster High and Hot Wheels: Let's Race.
However, it also does not appear on She-Ra and the Princesses of Power and Pingu in the City for unknown reasons, respectively.
The long version appears on UK HIT Entertainment DVD releases, replacing HIT's logo, beginning with the Thomas & Friends release "Extraordinary Engines", until the Thomas release "A Colourful World". After that, the HIT logo returned at the beginning of DVD releases.

◄	Mattel Playground Productions Mattel Entertainment HIT Entertainment Mattel Studios

Mattel Television

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-{{PageCredits|description=LogosSuper142|capture=Henrynguye5 and TheRealMarcel2000|video=dylan fagan and Broken Saw|edits=thehugetvfan, hfmbears, Prodigy012, TheRealMarcel2000, Blue2000 and Michael Kenchington‎}}
+{{PageCredits|description=LogosSuper142|capture=Henrynguye5 and TheRealMarcel2000|video=dylan fagan and Broken Saw|edits=thehugetvfan, hfmbears,  TheRealMarcel2000, Blue2000 and Michael Kenchington‎}}
 ===Background===
-'''Mattel Creations''' was formed by Mattel in 2016 to bring all five of their content creation units: [[Mattel Playground Productions]], [[Mattel Studios]], [[HIT Entertainment]], [[Mattel Entertainment]], and the American Girl creative team in Middleton, Wisconsin together. In 2019, the division was reorganized as '''Mattel Television'''.
+'''Mattel Creations''' was formed by [[Mattel]] in 2016 to bring all five of their content creation units: Mattel Playground Productions (now [[Mattel Films]]), [[Mattel Studios]], [[HIT Entertainment]], [[Mattel Entertainment]], and the American Girl creative team in Middleton, Wisconsin together. In 2019, the division was reorganized as '''Mattel Television'''.
-===(January 17, 2017- )===
+===Logo (January 17, 2017-)===
 <gallery mode="packed" heights="200">
 Mattel Creations logo.jpg|2017 version
 Mattel Television logo.PNG|2019 version
 </gallery>
+{{YouTube|id=https://www.youtube.com/watch?v=cTRWQS-YGS8&ab_channel=dylanfagan|id2=https://www.youtube.com/watch?v=F1TqJbasXZY&ab_channel=BrokenSaw|id3=https://www.youtube.com/watch?v=x2tu_tfoF0E&ab_channel=BrokenSaw|id4=https://www.youtube.com/watch?v=LIM4LaBzaTA&ab_channel=BrokenSaw|id5=https://www.youtube.com/watch?v=gpFUVbC4Rmk&ab_channel=LogicSmash|id6=https://www.youtube.com/watch?v=1795Me5_cbQ&ab_channel=BrokenSaw|id7=https://www.youtube.com/watch?v=BfuvCsy9WLU&ab_channel=BrokenSaw}}
-{{YouTube|id=cTRWQS-YGS8|id2=6Dk8pGEAtp8}}
-'''Logo:''' On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS" (before 2019) or "TELEVISION" (since 2019).
+'''Visuals:''' On a red background, the shape of the Mattel logo (a spiky circle) is cut out of it. Then, the background falls down as if it were a piece of paper, revealing a gray wall background, and "MATTEL" is carved into the circle in its corporate font. The circle, which was at an angle before, moves to the center of the screen, and the red pieces in the company name fall down (turning the company name white) and turn into the red text "CREATIONS" (before 2019) or "TELEVISION" (since 2019).
 '''Variants:'''
 * The logo is often sped-up on TV shows.
-* There is a warp-speed variant on ''The Toy Box''.
+* A warp-speed variant exists.
-* A cropped 4:3 variant exists.
+* A cropped 4:3 variant also exists.
-* On ''Monster High: The Movie'', the logo is very shortened.
+* On ''Monster High: The Movie'' and on ''Monster High 2'',  the logo is very shortened.
+* On ''Fireman Sam'', the logo stops for a while after the letters gets cut off.
+'''Technique:''' CGI.
-'''FX/SFX:''' The cutting out and the forming of "CREATIONS" or "TELEVISION".
-'''Music/Sounds:''' Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself.
+'''Audio:''' Cutting, pencil scribbling and paper folding sounds, then a drone after the Mattel logo centers itself.
-'''Music/Sounds Variant:''' In other cases, the generic network theme or the end theme.
+'''Audio Variant:''' In some cases, the logo is silent or uses the show's ending theme.
-'''Availability:''' Current.
+'''Availability:'''
-* Has appeared on [[HIT Entertainment]] movies as well as Barbie movies beginning with ''Video Game Hero''.
+* This logo appears on [[HIT Entertainment]] movies as well as Barbie movies beginning with ''Video Game Hero''.
-* The short version appears on post-2017 episodes of ''Thomas & Friends'' (and its reboot, subtitled ''All Engines Go'') beginning with Series 21, ''Fireman Sam'' beginning with season 11, the third series of 2015's ''Bob the Builder'', ''Polly Pocket'', ''Masters of the Universe: Revelation'', the 2021 reboot of ''He-Man and the Masters of the Universe'', ''Minecraft Mini-Series'', ''Barbie: Dreamhouse Adventures'', ''Barbie: It Takes Two,'' ''Deepa & Anoop'', and the 2022 series of ''Monster High''. Don't expect this logo to appear on ''She-Ra and the Princesses of Power'' and ''Pingu in the City''. This logo is expected to appear on future TV shows and movies like the untitled ''Bob the Builder'' revival series, ''Barbie Fashion Battle'', and more.
+* The short version appears on post-2017 episodes of ''Thomas & Friends'' and its reboot ''Thomas & Friends: All Engines Go'', ''Fireman Sam'' beginning with season 11, the third and final series of 2015's ''Bob the Builder'', ''Polly Pocket'', ''Masters of the Universe: Revelation'', the 2021 reboot of ''He-Man and the Masters of the Universe'', ''Minecraft Mini-Series'', ''Barbie: Dreamhouse Adventures'', ''Barbie: It Takes Two'', ''Deepa & Anoop'',  2022's ''Monster High'' and ''Hot Wheels: Let's Race.''
+* However, it also does not appear on ''She-Ra and the Princesses of Power'' and ''Pingu in the City'' for unknown reasons, respectively.
-* The long version appears on UK HIT Entertainment DVDs, replacing HIT's logo, beginning with the ''Thomas & Friends'' release "Extraordinary Engines", until the Thomas release "A Colourful World". After that, the HIT logo returned at the beginning of DVDs.
+* The long version appears on UK HIT Entertainment DVD releases, replacing HIT's logo, beginning with the ''Thomas & Friends'' release "Extraordinary Engines", until the Thomas release "A Colourful World". After that, the HIT logo returned at the beginning of DVD releases.
+{{Chronology|[[Mattel Films|Mattel Playground Productions]]<br>[[Mattel Entertainment]]<br>[[HIT Entertainment]]<br>[[Mattel Studios]]|}}
-'''Legacy:''' While not a bad logo that's a welcome change of pace from the long-running 2006 HIT logo, the company itself is known to be hated for its business practices, especially when they announced the controversial ''Thomas & Friends'' reboot ''All Engines Go'', which was panned by many fans, kids and parents alike.
 [[Category:Mattel]]
 [[Category:American television logos]]
 [[Category:American animation logos]]
-[[Category:American logos]]
+[[Category:United States]]
 [[Category:Television logos]]
 [[Category:Animation logos]]