Lego Interactive

From the Audiovisual Identity Database, the motion graphics museum


LEGO Media International (Traded as Lego Interactive, and formerly Lego Media and Lego Software) was the video game and entertainment division of The Lego Group, founded in 1996. The company was formed to expand the Lego brand outside of the brick-building toy and into software and video games.

The company published their own titles until December 2001, when the company announced that they would begin to co-publish titles through Electronic Arts. Following many financial issues and unprofitability that almost led to The Lego Group going under, Lego shut down Lego Interactive in 2004 while splitting the entertainment division off as a separate division of their parent company a year prior as Create TV & Film Limited.

Following Lego's exit from the video game industry, the company's staff eventually formed Giant Interactive Entertainment to continue producing Lego games for other companies, which later became part of TT Games. TT would soon be purchased by Warner Bros. Interactive Entertainment in December 2007 and currently hold a semi-exclusive contract to produce Lego video games in the action-adventure genre. Lego themselves continue to publish app games and some casual video games on their own, while 2K holds the rights to produce Sports titles.

1st Logo (September 26, 1997-October 20, 2003)

Visuals: On a black background, many red, white, black, and yellow 1x1 Lego bricks fall to the ground and group together. The block details fade away, forming the Lego logo (the one you see on the company's toys).

  • Lego Media: When the Lego logo finishes forming, it slowly moves to the top left corner, and "media" (in white) with a yellow M-shaped brick below it, zooms in.
  • Lego Software: The logo is re-animated with a smoother framerate, and the removal of the Lego trademark on the bricks. When the Lego logo is complete, it moves to the left, and "SOFT WARE" (in pale blue, stacked on top of each other) runs into the Lego logo, and wobbles for a bit. Then a scanner-like line goes through "SOFT WARE" (giving it a subtle white glow), and then a Lego Minifigure head (with its right eye being red), surrounded by three multicolored electrons, appears through the "O" and winks. The copyright details fade in below after that.


  • Normal:
    • On Lego Island, the blocks form the 1972 Lego logo (designed by Rolf Lagersson), which is the same as the one used since 1998 but with some subtle differences in the "LEGO" text in the logo (namely, the text isn't as tall and proportioned consistently, and there's a yellow outline in the "O" due to the wider aperture). The framerate is also much lower (due to the limitations of CD-ROMs at the time).
    • On the Lego Technic 8482 CyberMaster CD-ROM, the logo is much slower, to the point where the music is already done once the animation finished. Once that happens, a satellite orbits past the logo, and the screen zooms out to see the logo is being displayed on a screen attached to a spaceship.
  • Media:
    • On some games, "media" zooms in much faster and bounces back.
    • On Lego Friends (not to be confused with the later Lego line of the same name), the entire logo is sped up.
    • On the PC version of Lego Rock Raiders, the previous variant is used, but after the logo finishes a copyright stamp fades below. On the PlayStation version of the same game, the copyright remains for the entire duration of the logo and is in a different font.
    • The Nintendo 64 version of Lego Racers simply has the completed Lego logo fade in, and ends with the same copyright stamp on the Rock Raiders variant.
    • On Lego Alpha Team, the first variant plays, and when it ends, a different copyright stamp appears.
    • On Lego Stunt Rally, the normal version plays and then cuts to a still version with the same copyright stamp as before.
    • On Game Boy Color games, the logo is still. The GBC version of Lego Stunt Rally has the same copyright information as the other 2000s Lego games as well as "Licensed by Nintendo" on top of the copyright.
  • Software:
    • On the 2000 Lego Software Demo Disc and Lego Creator: Knights Kingdom, there is no copyright information below the logo.
    • On Lego Island 2, the copyright says "© 2001 the LEGO Group. ® LEGO is a trademark belonging to the LEGO Group." but on Lego Racers 2 and Lego Creator: Harry Potter, it says "LEGO and the LEGO brick are trademarks of The LEGO group. © 2001 The LEGO Group". On Lego Creator: Harry Potter the sentence structure is different.
    • On GBC and GBA games, the logo is still and lacks the copyright.
    • On Lego Bionicle, the still logo has the same 2000 copyright as the Lego Media logo.
    • On the 2001 Lego Software Demo Discs, the same copyright as before from the 2000 Lego Media logo appears but with 2001 replacing 2000.

Technique: CGI.

Audio: A deep bass note with synthesized twinkling throughout. On Lego Media titles, a heavy boulder-y "thud" sound plays when the M brick appears. On Lego Software titles, a cartoonish "shump!" sound when "SOFT WARE" bumps into the Lego logo, a futuristic scanner sound when the line comes through, and a twinkle when the minifigure head winks.

Audio Variants:

  • Lego Media:
    • On Lego Friends, a different track plays.
    • On the PC demo release of Lego Racers, a twinkling sound and a droning bassy pad note play, and when the M brick appears a gunshot is heard. The Nintendo 64 version of the game also uses this variant, but with lower-quality sounds.

Availability: Appears on Lego titles from the period.

  • Standard:
    • The early variant appears on Lego Island, which was published by Mindscape. It also appeared on a couple of Lego Technic CD-ROMs. Also featured (a bit squished and in low-quality) in the video files of the game Lego Creator.
    • The post-1998 variant was seen on Football/Soccer Mania, Drome Racers, Creator: Harry Potter and the Chamber of Secrets, Galidor: Defenders of the Outer Dimension, and Bionicle (except for the Xbox version, which just has the second logo).
  • Lego Media:
    • First appeared on Lego Loco, and eventually appeared on Lego Creator, Lego Chess, Lego Friends, Lego Racers, Lego Rock Raiders, Legoland, Lego, Lego Alpha Team and Lego Stunt Rally.
  • Lego Software:
    • First appeared on Lego Creator: Knights Kingdom, and later appeared on Lego Island 2: The Brickster's Revenge, Lego Racers 2, Lego Bionicle, the 2000 and 2001 Lego Software Demo Discs and Lego Creator: Harry Potter, and the Japanese PlayStation port of Lego My Style: Preschool, titled Lego World (レゴのせかい).

2nd Logo (2002-2003)

Visuals: There is the Lego logo at the top, the 1997 Electronic Arts logo in blue below it, and some copyright information.


  • The Game Boy Advance versions of Soccer Mania (the Electronic Arts logo appears on its own) and the PC version of of Galidor: Defenders of the Outer Dimension do not have the Electronic Arts logo.
  • On the Xbox and GBA versions versions of Bionicle, the logo appears by itself.

Technique: A still graphic.

Audio: None or for Bionicle: Matorian Adventures, the game's opening theme.

Availability: Appears on all the mentioned games that had the 2002 version of the first logo (this follows that one), as well as Island Xtreme Stunts, the Game Boy Advance version of Soccer Mania, and Bionicle: Matorian Adventures.

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