Hallmark Hall of Fame Productions

From the Audiovisual Identity Database, the motion graphics museum

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The first Hallmark Hall of Fame production aired in 1951. Until 1994, there was no production company behind these productions; instead, Hallmark joined forces with various production Companies. Viacom Enterprises (now "CBS Media Ventures") syndicated the movie library during the 1970s and 1980s; this would continue by co-production until 1997.

1st Logo (1986-)

Visuals: On a black background, there is a gold line in extreme close-up. It then slowly zooms away to reveal Hallmark's familiar crown logo. Later on, "Hallmark" and "Hall of Fame" zoom out along with it in the familiar cursive font.


  • Sometimes, the logo is abridged.
  • The logo has been enhanced over the years.
  • Zoobilee Zoo used a variant for its funding credits on PBS. We first see a shop with black doors and black and tannish-red walls. Above it is a beige wall with a gold Hallmark logo. The camera zooms back and the shop morphs into the Hallmark crown. We end up with another gold Hallmark logo against a marble blue background, sometimes with "Hall of Fame" below.
    • The animation of the shop morphing into the Hallmark logo was also used in some Hallmark commercials during the 1980's as seen in this ad.
  • Another "ZZ" variant shows several people walking in and out of a Hallmark shop (preferably in a mall), which the camera zooms back from to the point the shop's sign is visible. It then fades to a gold Hallmark logo, possibly the same as the regular variant. It shines all the way through once revealed.

Technique: CGI.

Audio: None or the end theme of the show.

Audio Variants:

  • The Zoobilee Zoo variant has an announcer saying "Zoobilee Zoo is underwritten by Hallmark. Hallmark is pleased to bring you the very best in children's entertainment".
  • On the DVD of O Pioneers!, the early alternate 8 note fanfare from the Hallmark Entertainment logo is heard.

Availability: Seen on Hallmark Hall of Fame movies from the era and Zoobilee Zoo reruns.

2nd Logo (1994-1997)

Visuals: On a black background, there is a square with rounded edges. Inside there is the Hallmark crown and under it is "Hallmark Hall of Fame" in the Hallmark corporate signature font. "PRODUCTIONS" is under the square.

Technique: A still graphic.

Audio: The end theme of the movie.

Availability: Seen on Hallmark Hall of Fame movies from the era.

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