DHX Cookie Jar

Background

Cookie Jar Entertainment was the last name of the former production company originally known as "CINAR" established in March 15, 2004 by Michael Hirsh as a subsidiary of the Cookie Jar Group after he left Nelvana. On August 20, 2012, DHX Media (now known as WildBrain) announced that it would acquire Cookie Jar for $111 million, and it was completed on October 22 of the same year, with Cookie Jar Entertainment, Inc. rebranding as "DHX Cookie Jar, Inc." The last two shows to feature the Cookie Jar name on screen were Ella the Elephant and the sixth season of Johnny Test, and since then the company has remained an in-name-only company of DHX Media/WildBrain.

(October 11, 2004-December 25, 2014)

Prototype 1
Prototype 2
English
French
16x9
without URL
without URL (16x9}
Kung Fu Dino Posse version
2008 version
2008 version (16x9)
Used on commercial breaks from Cookie Jar Toons
Used at the start of Cookie Jar Toons
Gerald McBoing-Boing variant
The Busy World of Richard Scarry variant
2012 version
April 2013 version
September 2013 version

Normal:

Very rare variants:

Cookie Jar Toons:

Logo: On a black background, we see the stacked text "COOKIE JAR" in a custom font, resting on a rounded yellow line and a lid on top with a byline reading "Cookie Jar is a trademark of Cookie Jar Entertainment Inc." in Lemonade Bold. Suddenly, the lid flies off and two bright lights emerge out of the jar. The lid then falls back down, tilted.

Variants:

A prototype version has the jar swinging up and down and then laughing can be heard. The "COOKIE JAR" text is in a slightly different font. It uses the 2003 CINAR logo music, and the audio fits this logo way better than the aforementioned logo. It was seen on an unofficial Greek dub of Caillou's Holiday Movie and certain early prints of Arthur (shortened), while Postcards from Buster uses a still without copyright info.
There are two regular versions of the logo:
- One that animates traditionally but fast-paced. There's an extended version of this, with the jar shakes first before it explodes, introduced in 2004.
- One another has the logo CG-animated but slower, with the Comic Sans byline font, introduced in 2008.
A French variant of the byline exists, reading "Cookie Jar est une marque de commerce de Divertissement Cookie Jar inc." and can be found on French dubs of shows like Caillou.
On Gerald McBoing-Boing, the logo is superimposed over the credits.
On season 9 and 2006 DVDs of Arthur, the logo simply swings and zooms in.
Sometimes, the logo is still.
There may also be a "www.thecookiejarcompany.com" URL below, for the 2004 regular version.
This logo would sometimes be seen with the word "TOONS" below for their block on This TV.
- There's also a variant featuring the Cookie Jar Toons logo in a red, blue and yellow-striped background. Used for the start of the block.
Current prints of The Busy World of Richard Scarry replace the CINAR variant with the horizontal "COOKIE JAR" text on both the English and French versions.
On the Johnny Test game for NDS, the logo is on a white circle and is still.
In 2009 on CBS' KEWLopolis, PBS prints of season 5 of Caillou, and Ella the Elephant, among others, the logo plays in warp speed.
Starting with Deadtime Stories, the byline now reads "COOKIE JAR is a trademark of DHX Cookie Jar Inc." with "A DHX Media Company" in Gill Sans MT Cyrillic Bold under it.
- Later in the last season of Johnny Test, the byline was moved up to the logo.
One of the latest variants removes the DHX Cookie Jar byline (leaving just the "A DHX Media Company" byline) and the DHX Media logo is seen with blue cartoon-y clouds on the bottom.
On early seasons of Arthur on Amazon Prime, the "www.thecookiejarcompany.com" URL is blacked out. This becomes obvious when the lights burst from the jar.
On Kung Fu Dino Posse, the byline reads "Cookie Jar™ Cookie Jar Entertainment Inc." under it.
When this logo first plastered the CINAR logo on Caillou, a rare early variant was seen where a still version of the prototype logo is seen superimposed over the credits.
On later prints of Ivanhoe: The King's Knight, the logo (with "closed" lid) replaces the CINAR logo on the left box, while on the bottom of the screen the bylines from the normal version was added.

Trivia: The logo was designed by Adams Morioka.

Technique: 2D computer animation.

Music/Sounds: The jar shaking and a "pop" sound, followed by a playful dance-pop tune with kids screaming and cheering. This ends with a clinging sound and a child giggling.

Music/Sounds Variants:

The end theme of the show is used sometimes; otherwise, the logo is silent.
An extended version of the standard jingle exists.
A reverse reverb is added, the screaming and cheering sounds are cut short, and there are kids that are saying "Cookie Jar!" cheerfully and laughing. This was introduced in 2008 and merged with the standard jingle.
On the commercial break bumpers of This TV's Cookie Jar Toons block, the announcer (either it's male or female) says "Don't go away, Cookie Jar Toons will be right back.", "We'll be right back with more Cookie Jar Toons.", "Welcome back to Cookie Jar Toons." or "And now, back to Cookie Jar Toons.".
On Polish airings of Sonic Underground, it uses the 1999 DIC logo's music, with the kid saying "Deek!" and all of it. This is probably because the TV station forgot to update the audio track. Other airings have the correct audio described above.
On a 2010 episode of Johnny Test on the show's official YouTube channel, due to some audio channels being removed, only one of the kids' voices is heard.
On current prints of Caillou's Holiday Movie, the 2003-2004 CINAR variant audio from said movie can be heard over the original music. Another variant from the aforementioned movie existed: the whoosh was replaced by the regular jingle and still Caillou's laughter continued.
On a Serbian-dubbed print of the original Inspector Gadget series, this logo had the music from the Inspector Gadget custom variant of the 2nd DIC logo. This is possibly due to a bad plaster job.
On Madeline: The Complete Collection, some episodes of The New Adventures of Madeline to be specific, the 1999 DIC logo's music may have briefly been heard.
On the Russian-dubbed print of one episode of Inspector Gadget, it plays over the credits theme, plastering the DIC logo, but afterwards, the 1996 Saban logo music is heard on the black BG without animation. This was likely due to "dubbers" having forgotten to edit the audio. This can be seen also on other prints, like a (for example, episode 104) DHX Kids Russia print.
On WildBrain's YouTube prints of The Super Mario Bros. Super Show! episodes "Mario of the Apes" and "Crocodile Mario", the 2008 Cookie Jar and the 1990 warp-speed DIC themes are both playing at the same time. This is due to a sloppy plaster error: both the themes played at the same time and the editors forgot to remove the DIC audio. Other prints of those episodes use only the 2008 Cookie Jar theme.
On a Greek print of The Adventures of Sonic the Hedgehog episodes "Lovesick Sonic" and "Blank Headed Eagle", the 1990 DIC theme played over this logo.
On some current prints of shows, especially in future cases, the WildBrain theme is used, due to sloppy editing.

Availability: While no longer current, it's still ultra common. The reason for this is due to the company plastering any CINAR or DIC logos on any show they owned, especially the 2008 post-DiC folding logo. In fact, it might be one of the most common children's entertainment company logos to ever be seen.

It appears on every show by CINAR after its rebrand, such as seasons 9-15 of Arthur (also on current prints of the first eight seasons), Caillou (2004-13), The Doodlebops and its obscure spin-off series Doodlebops Rockin' Road Show, Johnny Test beginning with its third season, the 2005 version of Gerald McBoing-Boing, and others.
It also plasters over any DIC and CINAR logo used on shows produced from said companies, especially on modern DVD prints from companies like Mill Creek Entertainment.
- The 2008 version even plasters the original 2004 version at times, as seen on Cookie Jar TV prints of The Doodlebops and PBS Kids Video prints of seasons 9-10 of Arthur (to hide the Cookie Jar URL).
Some shows would go as far to replace their opening credit logos as well, as with The Busy World of Richard Scarry, which kept the Paramount logo but replaced the "A CINAR Presentation" on the in-credit logo with "A COOKIE JAR Presentation". Mona the Vampire did the same, although sometimes there is no text at all.
NCircle's DVD releases of Cookie Jar's archive programming have the jingle version followed by the NCircle logo, while This TV broadcasts of their archive programs (many of which had not been seen in the U.S. beforehand) under the title This is For Kids or (for E/I shows) Cookie Jar Toons had this logo plastered over any CINAR/DIC logos, with the exception of some episodes of Inspector Gadget (which uses the 2001-2002 Fox Family/Fox Kids international prints with the 2nd "Kid in Bed" logo, the 1996 Saban International logo and the 1997 Fox Kids logo), at least until 2013, when the block was dropped.
The clouds variant is rare and it's seen only on the second half of the final season of Johnny Test and Ella the Elephant.
Current prints of Caillou on Cartoonito plaster this and the second CINAR logo with the WildBrain logo.
Prints of Inspector Gadget currently streamed on The Roku Channel use the 2008 variant of the logo, plastering the DIC logo.
Original prints of Noonbory and the Super 7 had the end theme play over the logo. However, WildBrain reprints instead use the logo's jingle, likely due to WildBrain chopping up the footage and cutting out certain scenes, including part of the credits music.

Final Note

WildBrain (then known as DHX Media) acquired the company in 2012 and folded them as an in-name only operation. Despite this, the DHX Cookie Jar name was still existed as a copyright notice on seasons 1-3 of the 2015 Inspector Gadget revival until 2017.

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DHX Cookie Jar

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