Behaviour Communications: Difference between revisions

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Revision as of 18:04, 22 April 2024

Background

In 1997, Malofilm Video was renamed to Behaviour Communications after founder René Malo left the company, two years after Malofilm purchased Canadian video game developer Megatoon, and around the time that was renamed to Behaviour Interactive. Behaviour later acquired MDP Worldwide in 1999, turning that into "Behaviour Worldwide". Soon after, the company struggled financially, leading to its split in 2000; the film studio was sold to Industry Entertainment and renamed to Seville Pictures, the game company was sold back to its founders and renamed to Artificial Mind & Movement, and the worldwide division was also sold back to its founders and reverted to its original name.

Logo (September 9, 1997-January 28, 2000)

Visuals: The logo starts with an old black-and-white video of a middle-aged woman walking on a street, when it suddenly fades to a shot of something rising up from the ground. Next she stops and looks backwards, before she screams and points her arm up as the screen fades to a shot of a giant stone "b" being pulled up. It then fades to a matrix-web with the Behaviour logo animating in various directions, crossfading to a view from a rollercoaster diving into a dark tunnel. The sequence then fades into the "b" being pulled up near a skyscraper and a crane around it in front of a rollercoaster, and the screen fades to a black background with the Behaviour logo on it, which consists of the text "b'heivijə(r)" (which is the word "behaviour" notated in the IPA format) in a white-outlined rectangle.

Variant: On some films, the logo begins with the "b" being fully pulled up.

Technique: A mix of live-action and CGI.

Audio: It starts off with some crickets chirping and the sound of footsteps, followed by a loud rumble and the woman briefly screaming. All of a sudden, the logo audio is cut off as the camera is driven into the darkness. As the screen fades into the "b" being pulled up, the sounds of the wind blowing and a heartbeat are heard.

Audio Variant: The short variant has just the sounds of wind blowing and the heartbeat or uses the film's opening theme.

Availability: Seen on Love & Sex, Eye of the Beholder, and the Canadian releases/prints of films from that company such as Chinese Box and Free Money.

◄	Malofilm Video

Behaviour Communications

Seville Pictures

►

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+{{PageCredits|description=MachineryNoise, Eric S., CooleyBoy10, DisneyInternationalFan, EnormousRat and TheLogoFan2004|capture=MachineryNoise, Eric S. and Jeffrey1970|edits=CooleyBoy10, LMgamer36, CLGCreator Returns!, Blue2000, Celobu and TheRealMarcel2000|video=Paperking}}
-{{PageCredits|description=CooleyBoy10|capture=Jeffery1970|video=Paperking99}}
 ===Background===
-In 1995, Canadian video game developer Megatoon was purchased by [[Malofilm Video|Malofilm]], who then acquired sister company Multimedia Interactive in 1996. After René Malo resigned from the company in 1997, the three companies merged, with Malofilm becoming '''Behaviour Communications''', and Megatoon/MMI becoming [[Behaviour Interactive|Behaviour Interactive]]. Behaviour later acquired [[MDP Worldwide]] in 1999, turning that into '''Behaviour Worldwide'''. Soon after, the company struggled financially, leading to its split in 2001; the film studio was sold to Industry Entertainment and renamed [[Seville Pictures|Seville Pictures]], the game company was sold back to its founders and renamed to Artificial Mind & Movement, and the worldwide division was also sold back to its founders and reverted to its original name.
+In 1997, [[Malofilm Video]] was renamed to '''Behaviour Communications''' after founder René Malo left the company, two years after Malofilm purchased Canadian video game developer Megatoon, and around the time that was renamed to [[Behaviour Interactive (1997-1999)|Behaviour Interactive]]. Behaviour later acquired [[MDP Worldwide]] in 1999, turning that into "Behaviour Worldwide". Soon after, the company struggled financially, leading to its split in 2000; the film studio was sold to [[Industry Entertainment Partners|Industry Entertainment]] and renamed to [[Seville Pictures]], the game company was sold back to its founders and renamed to [[Artificial Mind & Movement]], and the worldwide division was also sold back to its founders and [[MDP Worldwide|reverted to its original name]].
-===(1997-2001)===
+===Logo (September 9, 1997-January 28, 2000)===
 <gallery mode="packed" heights="200">
-File:Behaviourfilm.jpeg
+Behaviourfilm.jpeg
-</gallery>{{YouTube|id=JbmVHXEui28}}
+</gallery>
+{{YouTube|id=JbmVHXEui28}}
-'''Logo:''' We see an old black-and-white video of a middle-aged woman walking on a street, when we suddenly fade to a shot of something rising up from the ground. Next she then stops and looks backwards, and we see her scream and point her arm up as we fade to a shot of a giant stone "b" being pulled up. We then see a matrix-web with the [[Behaviour Interactive|Behaviour Interactive]] logo (without the box with the company name underneath it) animating in various directions, crossfading to a view from a rollercoaster diving into a dark tunnel. We then fade into the "b" being pulled up near a skyscraper and a crane around it, in front of a rollercoaster, and we fade to a black background with the Behaviour logo on it.
+'''Visuals:''' The logo starts with an old black-and-white video of a middle-aged woman walking on a street, when it suddenly fades to a shot of something rising up from the ground. Next she stops and looks backwards, before she screams and points her arm up as the screen fades to a shot of a giant stone "b" being pulled up. It then fades to a matrix-web with the Behaviour logo animating in various directions, crossfading to a view from a rollercoaster diving into a dark tunnel. The sequence then fades into the "b" being pulled up near a skyscraper and a crane around it in front of a rollercoaster, and the screen fades to a black background with the Behaviour logo on it, which consists of the text "'''b'heivijə(r)'''" (which is the word "behaviour" notated in the IPA format) in a white-outlined rectangle.
-'''Variant:''' On some films, the logo begins when we see the "b" being fully pulled up.
+'''Variant:''' On some films, the logo begins with the "b" being fully pulled up.
-'''Technique:''' A mixture of live-action clips and minor CGI.
+'''Technique:''' A mix of live-action and CGI.
-'''Music/Sounds:''' It starts off with some crickets chirping and the sound of footsteps, followed by a loud rumble and the woman briefly screaming. All of a sudden, the logo audio is cut off as the camera is driven into the darkness. As we fade into the ''b'' being pulled up, the sounds of the wind blowing and a heartbeat were heard. The short variant has just the sounds of wind blowing and the heartbeat or uses the film's opening theme.
+'''Audio:''' It starts off with some crickets chirping and the sound of footsteps, followed by a loud rumble and the woman briefly screaming. All of a sudden, the logo audio is cut off as the camera is driven into the darkness. As the screen fades into the "b" being pulled up, the sounds of the wind blowing and a heartbeat are heard.
+'''Audio Variant:''' The short variant has just the sounds of wind blowing and the heartbeat or uses the film's opening theme.
 '''Availability:''' Seen on ''Love & Sex'', ''Eye of the Beholder'', and the Canadian releases/prints of films from that company such as ''Chinese Box'' and ''Free Money''.
+{{Chronology|[[Malofilm Video]]|[[Seville Pictures]]}}
-'''Legacy:''' The logo's strange and off-the-wall feeling has caught those in the logo community who have seen it off-guard. It is sometimes considered one of the weirdest logos ever made.
+[[Category:Canadian film logos]]
 [[Category:Canada]]
 [[Category:Film logos]]
-[[Category:Canadian film logos]]
+[[Category:Immina Films]]
-[[Category:Entertainment One]]