2K Games

Background

2K Games is a wholly owned subsidiary and the publishing brand of Take-Two Interactive. It was formed in 2005 in a second effort of concern several internal studios into one brand (the first was Rockstar Games). The company was born after Take-Two bought Visual Concepts from Sega for $24 million, and it became core for the 2K Sports label. Some studios were changed names in order to expand the 2K label, such as 2K Boston, Australia, Marin, West, China and Czech.

(March 1, 2005-)

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Logo: We quickly move through a tunnel made of red frames and lines. The frames then transform into a red parallelepiped shield with the connected letters 2K carved on it. The shield rotates twice and the background lines clear to black. The word "GAMES" appears underneath the shield as it shines.

Variants:

• Starting with Shattered Union, "GAMES" was removed.
• On Nintendo DS games, the logo is still with no relief effect.
• On Carnival Games Mini-Golf for Wii, the logo is still on a white background.
• On Charlie and the Chocolate Factory for GBA and Motocross Mania 3 for PS2, the logo is color-reversed.

FX/SFX: The tunnel effect and the rotating shield.

Music/Sounds: A soft electronic-rock tune ending with a computerized announcer saying "2-kay."

Availability: Common. Seen on games like BioShock, Borderlands and Family Guy: Video Game! for PSP, PS2, and Xbox.

Editor's Note: None.