21 Laps Entertainment

From the Audiovisual Identity Database, the motion graphics museum

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Logo descriptions and captures by EnormousRat, and Paperking99 Video captures courtesy of EnormousRat, and Pepsi9072

Background: 21 Laps Entertainment is the production company of Canadian producer/actor Shawn Levy. Formed in 2008, the company's first production was the sequel toNight at the Museum, Night at the Museum: Battle of the Smithsonians.In 2011, the company formed a partnership with agent-turned-producer Marty Adelstein, forming "21 Laps Adelstein" to produce television shows, the first being Last Man Standingfor ABC.


(May 22, 2009- )

21 Laps Entertainment (2010)21 Laps Entertainment (2016)


Logo: We see a bright orange flash, which appears to be the front end of a moving line of light, accompanied by five more lines. We then pan over to see them creating glowing pathways, emitting sparkles. Finally they create an abstract "21L" and two lines collide in the very center, creating a flash. The resultreads "21L" rotated 90 degrees left (with a line at the bottom of the "1", which is supposed to represent a starting/finish line). The name below reads "twenty-one laps" and "entertainment" underneath. Dots of light appear and float in the background until the logo fades out.

Variants:

   On The Internship, when the logo forms, it fades to the opening scene.
   On Night at the Museum: Secret of the Tomb, the light in the middle of the logo flashes bright, and starts the opening scene.
   At the end of Alexander and the Terrible, Horrible, No Good, Very Bad Day, the logo is shortened.
   On Stranger Things, the last few seconds of the logo are shown.
   Starting with Stranger Things,the "21" is no longer rotated. This variant later appeared on Arrival, and is expected to appear on future releases.


Trivia: This was done by Picture Mill.

FX/SFX: Everything. Great Animation.

Music/Sounds: An uprising synth tune with twinkling sounds and buzzing of the lines.

Availability: First seen on Night at the Museum: Battle of the Smithsonian, though not on the Blu-ray. Also appeared on Date Night, The Watch, and other films from the company. It also appeared onStranger Things.

Editor's Note: None.


21 Laps / Adelstein


(October 11, 2011-)21 Laps Adelstein (2011)

Logo: Similar to the regular movie logo, except a rotating starfield appears in the background, the dots of light are all gone, the burst of light is now orange, the abstract "21L" is replaced by a simplified, non-abstract "21LA" and the bigger text "adelstein" replaces "entertainment".

FX/SFX: The shining.

Music/Sounds: A dreamy sounding theme with twinkling sounds throughout.

Availability: Seen on Last Man Standing. Also appeared on the short-lived Cristela.

Editor's Note: None.

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