The Tannenbaum Company

From the Audiovisual Identity Database, the motion graphics museum


Background

The Tannenbaum Company is the production company of Eric and Kim Tannenbaum, founded in 2002 with a deal at Warner Bros. Television until 2010. Prior to that, Eric was the president of Columbia TriStar Television while Kim was senior vice president of comedy development of the studio. In 2010, the company signed a deal with CBS Studios to produce programming with the studio. In April 2018, the company later moved to Lionsgate Television for an overall deal, which was later renewed in 2021.

1st Logo (September 11, 2003-July 25, 2018)


Visuals: On a black background, there is a picture of two hands holding together, made out of paper cut-outs, on a sunny day in a park. One of them is wearing a yellow ring (possibly a reference to company founders Eric and Kim Tannenbaum, who are married). The company name in Trajan is seen below it.

Variants:

  • An earlier animated version existed for the first three years of this logo's run, where the hands clasp each other as the company name wipes in and the background is shown painting itself. This was seen on The Mullets, Run of the House and Peace Out.
  • On Young & Hungry, the logo is squished to the right with the Waffle Toaster Productions logo on the left and superimposed in the last scene of the show.

Technique: A still, digital graphic. 2D computer animation for the early version.

Audio: A four-note piano flourish composed by Dennis C. Brown and Grant Geissman.

Audio Variants:

  • Sometimes, the end theme plays over or none.
  • On Impastor, the theme is slightly extended with eight piano notes.
  • On the animated version, a five-note piano theme is heard, which sounds almost like a reversed variation of the normal theme. There are birds chirping at the end.
  • Original CBS and The WB airings used a generic theme.

Availability:

  • Seen on The Mullets, Run of the House, Two and a Half Men, Center of the Universe, the short-lived ¡Rob!, Impastor, Young & Hungry, and the 2015 reboot of The Odd Couple.
  • It was also seen on the failed pilots of Gramercy Park, American Men, Peace Out and You've Reached the Elliots.
  • Strangely, this logo does not show up on the failed pilot of Friend Me (despite Eric and Kim Tannenbaum both being involved), in which the CBS Productions logo is only shown.
  • Despite the next logo being introduced below, this was still in use at the time, but it became fully retired in 2018 following the series finale of Young & Hungry.

2nd Logo (April 12, 2007-October 7, 2013, March 31, 2018-)


Visuals: A redone concept of the last logo. The most notable changes are that the logo now has a white background and the hands are now outlined, in addition to the box gaining a yellow border around it and a white flash appearing behind the hands. The box has also been shifted up to make room for the large text "TANNENBAUM" in black, which is sandwiched between two lines. The text "the" appears in between the top line near the left, and "company" is in the same design near the right.

Variants:

  • Sometimes, the logo can appear close-up.
  • On We Are Men, the logo is cropped in a box on a black background and zoomed out.
  • The logo sometimes shares the screen with other logos.

Technique: A still, digital graphic.

Audio: The same four-note piano flourish from the last logo.

Audio Variants:

  • Sometimes, the end theme plays throughout the logo, either with the sounds intact or not.
  • In other cases, none.
  • Original airings used a generic theme.

Availability:

  • During its original run, this was seen on Notes from the Underbelly, the failed pilot of Joey Dakota, and We Are Men.
  • Following the previous logo's retirement in 2018, it has now became much more common, appearing on some of their recent output such as The Last O.G., Zoey's Extraordinary Playlist, and Home Economics, as well as Acapulco and the Zoey's Extraordinary Playlist TV movie Zoey's Extraordinary Christmas.
  • It does not appear on The Moodys (American TV series), despite Eric and Kim Tannenbaum both being executive producers on the show.
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