Studio Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum

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In 2000, Sterling Home Entertainment was renamed to Studio Home Entertainment after Lionsgate bought out Scanbox's control. It was one of the three home video companies that were merged, along with Avalanche Home Entertainment and Trimark Home Video for the formation of Lionsgate Home Entertainment's U.S. arm in 2001.

Logo (April 2000-2001)

Visuals: The screen zooms out spinning from a blue-tinted SMPTE universal film leader countdown surrounded by a white box. As the countdown finishes 3, a white S flashes to make way for a black S all in the same font as the countdown, which causes the two circles of the countdown to fly out, while it also remains in the countdown. The words "STUDIO" and "HOME ENTERTAINMENT", form atop and under the box respectively.

Technique: 2D digital animation.

Audio: Static, then a bang sound when the S appears, then a dramatic synth tune.

Availability: Can be seen on The Operator, Silent Witness, and The Million Dollar Hotel, among others.

Sterling Home Entertainment
Studio Home Entertainment
Lionsgate Home Entertainment
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