PolyGram/Universal/DreamWorks (Release Date Bumper)

Bumper (1999-2004)

Visuals: On a dark blue background is the following text:

"*** IMPORTANT WARNING *** THE RELEASE DATE OF THIS VIDEO IS (RELEASE DATE OF VIDEO) IF YOU HAVE RENTED THIS VIDEO BEFORE THIS DATE, PLEASE CALL THIS NUMBER WITH DETAILS OF WHERE YOU HAVE RENTED THIS CASSETTE. 020 8910 5454020 8910 5454."

Variant: An early variant has the number "0181 910 5454" in place of "020 8910 5454020 8910 5454", and a slightly thinner font in some words.

Technique: A still, computerized graphic.

Audio: None.

Availability: Used on Universal and DreamWorks releases from 1999-2004. Appears on Pitch Black, The Grinch, 2 Fast 2 Furious, Bridget Jones's Diary, The Watcher, Cast Away, The Ring, 8 Mile, American Pie, The Flintstones in Viva Rock Vegas and Dudley Do Right. Also appears on later PolyGram releases including the rental tape of Elizabeth.