Universal Pictures Home Entertainment (Home Video Bumpers)
North American Bumpers
 | This article is missing images. If you have an image of any logo described here, please upload it and add it to the page in the appropriate place. (More information) |
1st Bumper (1992-1997)
Visuals: On a lavender background that has the MCA/Universal Home Video logo tilted, there are the words "Also Available from MCA/Universal Home Video" in white.
Technique: A still, computerized graphic.
Audio: None.
Availability: Seen on certain MCA/Universal Home Video releases from the era. Some titles that include this include Hard Target, The Outfit (1993), Babe, The Land Before Time sequels and Judgment Night. This can also be found on some Timmy the Tooth videos.
2nd Bumper (May 20, 1997-2000)
Visuals: On a blue and black background is the text "COMING FROM UNIVERSAL STUDIOS HOME VIDEO" in a gold yellow Impact font.
Technique: A still, computerized graphic.
Audio: None.
Availability: Seen on certain Universal Studios Home Video releases from the era, like the Opening of The Jackal.
3rd Bumper (2000-2003)
Visuals: On a blue spotlight background is the text "FROM UNIVERSAL STUDIOS HOME VIDEO" in a greenish Copperplate Gothic Bold font.
Variant: Some tapes, such as Maisy's Springtime, have the text "COMING SOON" a few spaces above "FROM UNIVERSAL STUDIOS HOME VIDEO".
Technique: A still, computerized graphic.
Audio: None.
Availability: Same as the previous logo.
International Bumpers
United Kingdom
1st Bumper (1998-1999)
Same as the CIC Video bumpers at the time.
2nd Bumper (1999-2005)
Visuals: On a black background, the word "LISTEN" in a brown marble Times New Roman font zooms in with a light blue border, which quickly disappears once the word zooms in a comfortable position. The screen then cuts to an antenna on grey/white gradient background, with wavelengths spiralling around the antenna. It is soon revealed that the antenna is on a dark grey brick tower with "2 YEARS" in a red Helvetica font. Two other towers, one with a satellite dish on top and "1 YEAR" and the other with 3 £ signs in a fancy serif font and "6 MONTHS", are next to it. The three towers eventually rotate with each other before settling in a comfortable distance. Suddenly, a giant VHS cassette inside a transparent case zooms in, which gleams and turns glossy. After that, "RENT IT" in a light silver font appears and a filmstrip fades in over the lower part of the text.
Technique: CGI.
Audio: A Cockney-sounding announcer says "Listen! If you want to see the latest movie releases, why wait up to 2 years for TV? Up to 1 year for cable and satellite? Up to 6 months for pay per view? Get down to your local video store. The best place to watch movies is your place. Rent a video now!" with a punk guitar solo playing in the background, complete with a few whooshes when the giant VHS cassette zooms in.
Availability: Seen on Universal and DreamWorks rental releases in the UK from 1999-2005, including Babe: Pig in the City, Shaun of the Dead, Pitch Black, Dr. Seuss' How the Grinch Stole Christmas!, Thunderbirds, Slap Her...She's French! (known in the U.S. as She Gets What She Wants), The Bourne Supremacy, The Ring, The Terminal, Cast Away, 8 Mile, American Pie, 2 Fast 2 Furious, Bridget Jones's Diary, The Watcher, The Flintstones in Viva Rock Vegas and Dudley Do Right. For some reason, it appears both at the start and at the end of About a Boy.
3rd Bumper (2002-2006)
Visuals: On a space background, there is a flash appearing in the center. As it brightens, it reveals one of the following bumpers:
- COMING SOON TO CINEMAS
- IN CINEMAS NOW
- RENT IT NOW ON VIDEO AND DVD
- OWN IT NOW ON VIDEO AND DVD
- COMING SOON TO RENT ON VIDEO AND DVD
- COMING SOON TO OWN ON VIDEO AND DVD
Variants:
- In the "RENT IT NOW ON VIDEO AND DVD" and "OWN IT NOW ON VIDEO AND DVD" variants, the bumpers are already on-screen, and light rays shine on them from the bottom, again on the top, and around them.
- In the "COMING SOON TO RENT ON VIDEO AND DVD" and "COMING SOON TO OWN ON VIDEO AND DVD" variants, the background slowly zooms in, only "COMING SOON" appears in the flash, before quickly zooming in, leaving the rest of the text to fade in from behind it, before it zooms in extremely fast.
Technique: 2D computer animaion.
Audio: Depends on the variant:
- In the "COMING SOON TO CINEMAS" and "IN CINEMAS NOW" variants, a very low synth fanfare for the flash, then a whoosh sound, followed by another slightly fast paced low synth fanfare before another whoosh sound occurs.
- In the "RENT IT NOW ON VIDEO AND DVD" and "OWN IT NOW ON VIDEO AND DVD" variants, a drum hit, followed by a low fanfare with a shining sound.
- In the "COMING SOON TO RENT ON VIDEO AND DVD" and "COMING SOON TO OWN ON VIDEO AND DVD" variants, an eerie muffled explosion from the flash with a few whooshes, then a louder one when "COMING SOON" zooms in, a low pulsing hum when the rest of the text appears, then the same whoosh when it zooms in.
Availability: Seen on many UK VHS releases from Universal and DreamWorks Home Entertainment from the time, including The Bourne Identity, The Bourne Supremacy, Shrek 2, The Tuxedo, Johnny English, Shark Tale, 8 Mile, and Bridget Jones: The Edge of Reason, among many others.
Australia
Bumper (1998-1999)
Same as the CIC Video bumpers at the time.
Germany
Bumper (1999?-2005?)
Visuals: On a starfield background, we see one of the following bumpers appear via flashing:
- Neu auf Video ("New on Video" in German)
- Demnächst auf Video ("Coming Soon on Video")
- Demnächst im Kino ("Coming Soon to Cinemas")
Technique: Flashing effects.
Audio: A loud zapping sound.
Availability: Found on German VHS releases at the time, such as Johnny English.
Brazil
Bumper (2000?-2005?)
Visuals: On a black background, there are the words "Breve em" ("Soon on" in Portuguese) with the VHS and DVD logos in gold below.
Variant: A variant seen at the end of trailers replaces the first words with "Em breve".
Technique: None.
Audio: None.
Availability: Can be found on Brazilian Universal tapes, such as Barbie of Swan Lake and E.T. The ExtraTerrestrial: The 20th Anniversary.
Spain
Bumper (2000?-2005?)
Visuals: On a blue background, we see one of the following bumpers:
- PROXIMAMENTE EN CINE ("COMING SOON TO CINEMAS" in Spanish)
- PROXIMAMENTE A LA VENTA EN VIDEO ("COMING SOON TO BUY ON VIDEO")
- PROXIMAMENTE A LA VENTA ("COMING SOON ON SALE")
- YA A LA VENTA ("NOW ON SALE")
Technique: A still, computerized graphic.
Audio: None.
Availability: Found on Spanish VHS releases at the time, such as Babe: Pig in the City (Babe 2: El cérdito en la ciudad).
Mexico
Bumper (2002?-2005?)
Visuals: There is a flash that dims to reveal a blurry Universal logo animating on the background, as a filmstrip with clips of the logo appears, followed by one of the following bumpers flipping in:
- Próximamente a la venta en video y DVD ("Coming soon on sale in video and DVD")
- próximamente a la venta en video ("coming soon on sale in video")
- A la venta en video y DVD ("On sale in video and DVD")
- a la venta en video ("on sale in video")
- en cines ("on cinemas")
The screen then flashes again, leaving a black background.
Technique: CGI.
Audio: An energetic synth theme accompanied by whooshes and one of the following announcer spiels:
- "Próximamente a la venta en video y DVD" ("Coming soon on sale in video and DVD.")
- "Próximamente a la venta en video" ("Coming soon on sale in video.")
- "Ahora a la venta en video y DVD." ("Now on sale in video and DVD.")
- "Ahora a la venta en video." ("Now on sale in video.")
- "Ahora en cines." ("Now on cinemas.")
Availability: Found on Mexican VHS releases at the time, such as How The Grinch Stole Christmas (El Grinch) and Hulk.
Italy
Bumper (2000?-2005?)
Visuals: On a starfield background with the Universal print logo in the upper left corner, we see "IN VENDITA IN VIDEOCASSETTA DA [MONTH/YEAR]" ("FOR SALE ON VIDEOCASSETTE IN [MONTH/YEAR]" in Italian).
Technique: None or the ID sliding to the right for the start of any given trailer.
Audio: None.
Availability: Found on Italian VHS releases at the time, such as Love Actually (Love Actually - L'amore davvero).
Poland
Bumper (2000?-2005?)
Visuals: On a black background, we see one of the following bumpers:
- FILMY UNIVERSAL DREAMWORKS NA KASETACH WIDEO ("UNIVERSAL/DREAMWORKS FILMS ON VIDEOCASSETTE" in Polish)
- JUŻ WKRÓTCE FILMY UNIVERSAL DREAMWORKS NA KASETACH WIDEO ("UNIVERSAL/DREAMWORKS FILMS COMING SOON ON VIDEOCASSETTE" in Polish)
Technique: A still, computerized graphic.
Audio: None.
Availability: Can be found on Polish Universal tapes, such as Johnny English.
Finland
Bumper (2000?-2005?)
Visuals: On a black background with faint blue trails, we see "TULOSSA VIDEOLLE" ("COMING SOON TO VIDEO" in Finnish).
Technique: None or the ID sliding to the right for the start of any given trailer.
Audio: None.
Availability: Appears on Finnish DreamWorks VHS releases, such as Bridget Jones's Diary (Bridget Jones - elämäni sinkkuna).
- Pages with missing images/videos
- Coming attraction screens
- Universal
- NBCUniversal
- Comcast
- American idents and bumpers
- Canadian idents and bumpers
- British idents and bumpers
- Australian idents and bumpers
- German idents and bumpers
- Brazilian idents and bumpers
- Spanish idents and bumpers
- Mexican idents and bumpers
- Italian idents and bumpers
- Polish idents and bumpers
- Finnish idents and bumpers
