Paramount Pictures/Trailer Variations

From the Audiovisual Identity Database, the motion graphics museum
Main Logo Variations Trailer Variations

These are the logo variations used on trailers throughout the years by Paramount Pictures, with more to be added over time.

Wings (1927, 2012 reissue):

  • On the trailer for the 2012 re-release of the film shown in Cinemark theaters with XD screens, the 2002 logo zooms in and morphs into the 1926 logo. Also, the Viacom byline is absent.

Blue (1968), The Parallax View and Chinatown (both 1974):

  • The company name and byline fade out, leaving the stars.

The Shootist (1976):

  • The 1975 logo appears in black and white.

Grease (1978, 1998 reissue):

  • On the 1998 re-release trailer, the 1995 logo turns black and white.

Star Trek: The Motion Picture (1979):

  • On the teaser trailer, the print logo appears on a black background, with the inner circle in blue, the Paramount script in black, and everything else in white. Then the registered trademark symbol disappears, followed by everything else fading out except the stars, which are joined by ten additional stars to form a complete circle. Then a trail of blue and red stars appears behind it as the camera zooms into the newly-formed tunnel of stars. As this happens, the sound of the USS Enterprise flying is heard.

Popeye (1980):

Explorers (1985) and Critical Condition (1987):

  • The first half of the 1975 logo is shown as a still image.

Star Trek IV: The Voyage Home (1986):

  • On a TV spot, the 1975 logo appears to be more narrow than usual and the entire logo appears to use lighter shades of blue.

Scrooged (1988):

  • Same as the movie itself, but it also has snow falling as the camera zooms into the Paramountain. This is only seen on the theatrical trailer, which is found on the DVD.
  • On another trailer, the logo is a still image while snow falls and the camera zooms in.

Harlem Nights (1989):

  • The Paramount script glows, and the byline is a dark brown.

Indecent Proposal (1993) and Fire in the Sky (1993):

  • The Paramount script is darker and has a drop shadow, along with the Paramount Communications byline.

Congo (1995):

  • On the teaser trailer, the logo is bylineless.
  • On the theatrical trailer, it's exactly the same as Ghost, School Ties, Indecent Proposal, and Coneheads.

Paramount Family Favorites (1995):

  • A trailer for features in Paramount's Family Favorites collection, found on many Paramount kid and family-oriented releases of the time (such as titles from said collection and Rugrats tapes). The standard 1995 logo plays, but after that comes the 1975 logo's cameo appearance in Bon Voyage, Charlie Brown (and Don't Come Back!!), but with the 1975 logo replaced with the 1986 logo.

The Beautician and the Beast (1997):

  • The logo has a page-turning transition effect.

Good Burger (1997):

FairyTale: A True Story (1997):

  • A meteor comes up and strikes the logo, which then turns normal. Also on a TV spot.

Star Trek: Insurrection (1998):

  • On the teaser trailer, the stars and the Paramount script (which looks slightly different) are slightly off-center. Then they disappear as the camera zooms back from the mountain scenery into a forest.
  • On the first trailer, the logo is revealed through a zoom-out effect (similar to the warp speed effect from the Star Trek series), and looks similar to the main variant that would be used starting in 1999.

The Wood (1999):

  • The logo, without the Viacom byline, is shown on a vinyl record spinning on a turntable.

South Park: Bigger, Longer & Uncut (1999, US):

  • On the teaser trailer, the logo looks the same as it was on the first trailer for Star Trek: Insurrection, albeit as a still image.

Snow Day (2000):

  • Snow is falling on the 1999 logo, with the mountain entirely covered in snow.

Mission: Impossible II (2000):

  • The Paramount Home Entertainment "Millennium Collection" logo from 1998 is used, albeit sped up and cropped to widescreen. After it finishes, it fades to a shot of the sun.

The Ladies Man (2000):

  • The logo is tinted in violet-blue and appears as if it was on a sheet of silk.

Shaft (2000):

  • The logo is revealed via a zoom-out effect (similar to the trailer for Star Trek: Insurrection), then animates in reverse; a brief, inverted shot of the logo mid-animation is also briefly seen.

Rugrats in Paris: The Movie (2000):

Lara Croft: Tomb Raider (2001):

  • For the teaser trailer, it's almost the same as Mission Impossible II, but the logo animates in reverse and at a left angle, and the Viacom byline fades in below. The background fades to a cloudy sky and the logo's parts move away.
  • On the theatrical trailer, it starts with the byline already present, and then begins to animate into reverse. Once it reaches the midway point, it quickly zooms into the mountain and then a white screen clears the logo.

Pootie Tang (2001):

  • The logo is shown mid-animation with a radial blur effect that slowly fades to normal, and is briefly inverted once the stars, script and byline appear.

Hardball (2001):

Jimmy Neutron: Boy Genius (2001):

  • The logo is sped up, and the Paramount script zooms out onto it instead of fading in (much akin to the 2002 logo).

Clockstoppers (2002):

  • On TV spots, the logo appears on Zak's watch along with the Nickelodeon Movies logo.
  • On the home video trailer, the same variant is shown, but with the 90th Anniversary logo.

Changing Lanes (2002):

  • The logo appears pixelated before turning to normal.

Extreme Ops (2002):

  • The 2002 logo is tinted in light slate gray.

Narc (2002):

  • The logo is tinted in verdigris and blurred out.

Star Trek: Nemesis (2002):

  • The logo appears mid-animation in the eye of Shinzon (Tom Hardy), but stops just before the name gets to its place. Shinzon then blinks and the normal, finished product appears.

Timeline (2003):

  • The 2003 logo is dark blue with faint lines, and the Viacom byline fades in early.

Paycheck (2003):

  • The logo is revealed as a computer chip with a stylized Paramountain and stars, and the camera zooms into it. Then the screen flashes and the normal Paramount logo is shown, which then plays sped up in reverse, transitioning into the DreamWorks Pictures logo when the camera zooms into the "P" of the Paramount script.

Tomb Raider: The Cradle of Life (2003):

  • Same as Lara Croft: Tomb Raider.
  • On another trailer, the logo turns into an ochre/white color.

School of Rock (2003):

  • The logo appears inverted and starts mid-animation before shifting back to normal. When it does, a shaky shot of the text "PARAMOUNT PICTURES PRESENTS" is briefly seen over it.
  • Another trailer has the logo inverted before shifting to normal.

Alfie (2004):

  • The logo is in black & white.

Team America: World Police (2004):

  • On one trailer, the text is written in a scrawly font.
  • On some trailers, the logo is already formed, then glitches out to static with a blue tint.
  • On the teaser, it's the same as the film itself.

Lemony Snicket's A Series of Unfortunate Events (2004) and Last Holiday (2006):

  • On one trailer, it's the same as Timeline, but with normal colors.

The SpongeBob SquarePants Movie (2004):

  • On the early prototype trailer, the logo is bylineless.

Sahara (2005):

  • The logo, sans Viacom byline, is seen on a golden coin, along with the Bristol Bay logo.

Jackass: Number Two (2006):

  • The camera pulls back away from the mountain, segueing into the MTV Films logo.

Charlotte's Web (2006):

Flushed Away (2006):

  • On one TV spot, the "Distributed by" version appears, and a slug pops up in the bottom-left corner and says, "Rated PG!"

Dreamgirls (2006):

  • The logo is in medium blue with lights around it, replacing the stars.

Beowulf (2007, US):

  • The logo appears cloudy and in black and white, with some thunder and lightning.

Iron Man (2008):

  • On the Super Bowl TV spot, the logo is seen tilted before animating in reverse.

Monsters vs. Aliens (2009):

  • The mountain jiggles just before the Viacom byline fades in.

Watchmen: Tales of the Black Freighter (2009): The print logo is tinted yellow, along with the Warner Premire, Legendary Pictures and DC logos.

Watchmen (2009):

  • The mountain, script and stars appear on a cloudy black background, with the mountain in yellow.
  • On the TV spots, the logo shares the screen with the Warner Bros., Legendary and DC Comics logos.

Star Trek (2009):

Paranormal Activity (2009):

  • On one trailer, the logo is shown in a theater.

Case 39 (2009):

  • The stars and company name fade away, leaving only the mountain and the Viacom byline. Also, the logo is on a darker sky background.

Shutter Island (2010):

  • The logo appears in black and white before becoming a Banksy-style illustration on a white wall.

Iron Man 2 (2010):

  • The logo is still, then animates in reverse.

The Last Airbender (2010):

  • The logo blurs in and is slightly tilted.

Jackass 3D (2010):

  • Same as Jackass: Number Two, but with the 2010 logo.

Megamind (2010):

  • Same as the Shrek Forever After closing variant. Also seen on the teaser trailer. On the theatrical trailer, the logo has the Viacom byline in its post-2005 font.

The Fighter (2010):

  • The Viacom byline fades in early.

Little Fockers (2010):

  • On the international trailer, the logo is bylineless.

True Grit (2010):

  • A brighter version of the Super 8 variant.

Super 8 (2011):

  • On the teaser trailer, the logo is much darker than usual.
  • On the Super Bowl TV spot, it's the same as the Rango variant with the purple surrounding the mountain, but much darker.

Rango (2011):

  • On the teaser trailer, it's the same as the Super 8 and True Grit trailers.
  • On the trailer, the stars and "Paramount" are in a slight shade of purple.

On one TV spot, a picture of the 2010 Nickelodeon Movies logo on a white background is put inside a box on the left with the Paramount logo on the right.

On another TV spot, Rango is dancing in front of the logo combination.

No Strings Attached (2011):

  • The logo is tinted in a slight shade of brown, and the words "DISTRIBUTED BY" are omitted.

Captain America: The First Avenger (2011):

  • Exactly the same as Timeline, Lemony Snicket's A Series of Unfortunate Events, and Last Holiday, but with the new Viacom byline instead. Only on the TV spot.

Thor (2011):

  • The logo animates in reverse.

Mission: Impossible - Ghost Protocol (2011):

  • On the trailer and TV spots, the Paramount, Skydance, and Bad Robot logos are all in boxes set next to each other on a black background.

The Avengers (2012):

  • On the first trailer, the 2010 Viacom byline is used, but is cut so that the word "Paramount" zooming out is seen for a split-second, then cuts to the completed logo.

World War Z (2013):

The Wolf of Wall Street (2013, US):

  • The mountain, stars and "Paramount" script are black on a yellow background.

G.I. Joe: Retaliation (2013):

  • On the TV spot, the 2010 logo is on the left with the MGM logo in the middle and the Skydance Productions logo on the right.

Nebraska (2013):

  • Same as the film itself.
  • On another trailer, the 2012 logo is in black and white.

Interstellar (2014, US):

  • The mountain, stars and company name are in black and white on a space background.

Noah (2014) and The Big Short (2015):

The Little Prince (2015):

  • Same as the movie itself.

Scout's Guide to the Zombie Apocalypse (2015):

  • Same as the movie itself.

Everybody Wants Some!! (2016):

  • The 1975 logo is used, but with the 2010 Viacom byline.

Teenage Mutant Ninja Turtles: Out of the Shadows (2016):

  • The logo has a green tint.

Rings (2017):

  • Same as the movie itself.

Ghost in the Shell (2017):

  • The logo glitches and is colored midnight blue. Also, the byline appears early.

Tad the Lost Explorer and the Secret of King Midas (2017, Spain):

  • The mountain is replaced with a pyramid, the stars and Paramount script are orange, the background has been replaced with a blue sky with a large sun on the left, with trees being seen at the bottom along with a few of the hills from the normal logo, and the stars now form a full circle which spin around the "mountain". The Paramount script quickly zooms out on top of the pyramid. Seen on the Brazilian "Elvis" TV spot.

Bumblebee (2018):

  • On an April Fools Day 2019 trailer advertising a "VHS release" of said film, the 1980 Paramount Home Video logo is used.

Sonic the Hedgehog (2020) and Sonic the Hedgehog 2 (2022):

  • Same as the movie itself, but it uses the Viacom byline, and the rings spin around all at once. The top ring zooms in and transitions to the Sega logo.
  • For Sonic the Hedgehog 2, it's the same as the previous film, but the ViacomCBS Raisonné byline is used, which fades in as the "Paramount" script zooms in. The ring also does not transition to the Sega logo. Seen on the final trailer.

PAW Patrol: The Movie (2021, Canada):

  • In a DVD version of the KCA spot, the 2011 logo is attached to the 2010 Nickelodeon Movies and Spin Master Entertainment logos.

Paramount+ (TV commercials):

  • "Journey to the Peak" (USA, 2021-present): While the streaming service's commercials for Super Bowl LV were set on Mount Paramount (also known as Paramount Mountain; the fictional location of a mountain based on Paramount's eponymous logo and its design since 1953, with elements from both the 2002 and 2011 logos) featuring personalities and characters from the ViacomCBS (now known as Paramount Global) portfolio (CBS Entertainment Group, Nickelodeon Networks, MTV Entertainment Group, BET Networks, Paramount Pictures and Showtime Networks), it shows a more realistic version of the famous mountain from the 2011 logo (however, 22 stars are replaced by 13 stars to match the number of letters in Paramount+'s name; the stars were not shown at the start of each commercial, except for the Morning Chat and Sweet Victory commercials, with the word "PARAMOUNT MOUNTAIN" and the length of feet the team has ascended out of 29,150 ft. (from that said commercial; appearing on the bottom right) appearing on the bottom left (except for the Bonfire commercial)) at the end of each commercial. Also, the "Paramount" text and the ViacomCBS byline are omitted. Instead, the texts "LIVE SPORTS", "BREAKING NEWS" and "A MOUNTAIN OF ENTERTAINMENT" (with the latter text only being shown in later commercials) appear below (along with the names of the featured programs on the bottom of the screen in some commercials) before the Paramount+ logo appears. A commercial (featuring Keegan-Michael Key as Mr. Garvey, a substitute teacher character from Key & Peele) released on November 24, 2022 had the text from the variant italicized. A rearranged version of the 2011 Paramount Pictures fanfare by Michael Giacchino (final seven notes only) is heard in each commercial, which was composed by YooTooCanWoo and Human Worldwide, while the series of Paramount+'s "Journey to the Peak" commercials were created by agency partner Droga5 for shooting the live-action actors in the green screen, along with various animation studios for animated characters. Furthermore, one commercial had the CBS This Mountain logo (in a style of the CBS This Morning screen bug with headline from 2017-2019) appearing on the bottom left as a homage to CBS' flagship morning show, CBS This Morning (now being called CBS Mornings). Also, the mountain with the stars was also shown at the start of the social commercials on the streaming service's social pages. Furthermore, it was also spotted above Raymond James Stadium in Tampa, FL, the site of Super Bowl LV, with the NFL on CBS commentators, Jim Nantz and Tony Romo, who also appeared in the Frostbite "Hooked It" commercial, looking at it off-screen at the commentator's booth, in which is at sunset before the game begins then nighttime as the game progresses. In the Storm commercial, Kenny McCormick (from South Park, especially his appearance from the Bigger, Longer & Uncut film), who actually dies by being squished by a giant bucket of water with the words "FLASHDANCE PROP DEPT", as a nod to the iconic water scene from Flashdance with the song "Maniac" by Michael Sembello, flies to heaven as an angel. Two holiday yule log campfire videos featuring the same mountain from the 2011 logo without the stars and with the words "PARAMOUNT MOUNTAIN HOLIDAY Campfire" (with a snowflake in the letter "O"), shown at the beginning, can be shown here (Long version of 1 hour in landscape format) and here (Short version of 1 minute in portrait format). The mountain without the stars is also seen in the General Motors/Paramount+ co-branded launch commercial.
  • "Studio Lot" (International, 2022): In the launch promo, it reveals that the mountain (with the stars) is on the backside of the Paramount+ studios, where Pete (played by Ross Hatt) made his first day to go to the studio lot, and he needs to bring the coffee cups to the streaming service's personalities and characters while Jack Whitehall drives a jeep to him, according to Uma Thurman. The mountain's back is also seen on a map (which featured the logos of Yellowstone, Kamp Koral, Halo, The Offer, etc.), as well as in a realistic format. At the beginning of a commercial where Sky Cinema has access to Paramount+ at no charge, the mountain can be seen at the left where the truck exiting the Paramount+ studios and goes to the suburban for taking all the objects from the Paramount Global portfolio to the house. Like the "Journey to the Peak" commercials, a rearranged version of the 2011 Paramount Pictures fanfare by Michael Giacchino (final seven notes only) is heard in the launch promo, which was composed by Abbey Road Studios, while two of the of commercials were created by Caviar London.

Halo (2022, Showtime Networks):

  • The Paramount+ version of the mountain is seen at nighttime and the Banshee from the Halo series flies next to it.

Top Gun: Maverick (2022):

  • On the Paramount+ TV spot, four fighter jets fly over the Paramount+ version of the mountain. The stars are drastically smaller to fit inside of it.

Paws of Fury: The Legend of Hank (2022):

Smile (2022):

  • The 2022 logo starts out as normal, but when the script zooms in, it turns upside-down (this is referencing the movie's theme, since the stars form a smile shape).

Babylon (2022):

  • The print logo is in white with a texture applied on a black background. Then all the stars disappear one-by-one from the left.
  • In censored versions of the trailer, the stars don't disappear.

Scream VI (2023):

  • The print logo is silver on a misty black background.

On TV spots, the logo is beside the Spyglass Media Group logo.

Dungeons & Dragons: Honor Among Thieves (2023):

  • Same as the film itself.

Mafia Mamma (2023):

  • On the international trailer, the print logo is red on a black background

Teenage Mutant Ninja Turtles: Mutant Mayhem (2023):

  • The logo is 3D and stylized like the film itself with the mountain in green, the stars in yellow and the script in white. The design also appears in a similar fashion to the Babylon variant.

Killers of the Flower Moon (2023):

  • The print logo from the Babylon variant is superimposed over the trailer's background.

Bob Marley: One Love (2024):

  • The logo is tinted in the Pan-African/Rastafarian colors of green, yellow, and red, much like the variant seen on the movie itself.

Mean Girls (2024):

  • The logo is in the form of the Paramount Global/Paramount+ logo, albeit over a pink background. The wordmark is written out in magazine clippings, there is a scribble behind the mountain, and there is a lipstick print above the mountain.
Retrieved from "https://www.avid.wiki/Paramount_Pictures/Trailer_Variations?oldid=861250"
Cookies help us deliver our services. By using our services, you agree to our use of cookies.
More information