Loews Super Surround Stereo

From the Audiovisual Identity Database, the motion graphics museum

Background

Before it was rebranded as Sony Theatres, Loews Theatres commissioned a "Loews Super Surround Stereo" bumper to promote stereo sound in its theatres.

Logo (1990s-August 1994)


Visuals: A red sphere is in the center of a rotating light blue "O", similar to the start of the 1985 Loews Theatres opening. The screen and the sphere zoom away as the "O" becomes part of "SUPER SURROUND". Blue lasers form a blue/pink Loews logo above "SUPER SURROUND", and "stereo" materializes below. The logo shines for several more seconds.

Technique: Cel animation by Cinema Concepts.

Audio: A majestic synth fanfare.

Availability: It was spotted on bootleg VHS of The Lion King, preceding a Columbia TriStar Home Video logo, due to the film being captured at a Loews theatre, and recorded over a tape with the aforementioned logo in it.

Loews Super Surround Stereo
Sony Theatres Surround Sound Stereo