Little Caesars: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Revision as of 16:34, 28 October 2022



Background

Little Caesars is a pizza restaurant founded in 1959 in Detroit. The company is the 3rd largest pizza restaraunt and is owned by Iiitch Holdings.

1st Logo (2016-)

Nickname: "Pizza Pizza!"

Logo: We see a cartoon version of Julius Caesar holding a spear with pizza impaled on it. The text "Little Caesars" is seen below. Julius then says "Pizza Pizza!" and puts his spear down.


Variants: There are plenty of variants for each ad. Sometimes the text will be extended to "Little Caesars Pizza" or have the byline "A Family Owned Company" under it.

  • Sometimes the logo will be placed next to the product being advertised
  • In a more recent commercial from the company, the NFL logo is seen next to it. This is because Little Caesars became the official pizza sponsor for the NFL.
  • There is an extended variant where Julius flips the pizza on the spear and It comes down before he says his dialogue.

FX/SFX: Julius's movement. 2D animation.

Music/Sounds: Julius' dialog.

Music/Sounds Variants: On the recent NFL one, Tom Brady says the line.

Availability: Can be seen on all of their commercials from 2016 onward.

Legacy: This logo is well known for being both annoying and charming.

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