Hasbro

Background

Hasbro is an American multinational conglomerate founded by three Polish-Jewish brothers, Herman, Hillel, and Henry Hassenfeld. It has toy, board game, and media assets, headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Hasbro is incorporated in Rhode Island, and as of August 2020 over 81.5% of its shares were held by large financial institutions.

Among its products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Discovery, Inc. (part of Warner Bros. Discovery). It is also the parent of mass media and entertainment company Entertainment One.

1st Logo (September 12, 1983-November 11, 1987)

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Logo: On a purple background, we see a yellow square with an "H" inside it. Inside the "H" seems to be a yellow house outline with a yellow silhouette of a boy and a girl standing in both left and right directions in it. Below the "H" is the word "HASBRO" in a futuristic font.

Variants:

• On most shows, the logo appears superimposed in the credits with a blue tint.
• The in-credit text "Hasbro, Inc." may also appear.

Technique: None.

Music/Sounds: None or the closing theme of the show.

Availability: Seen on Transformers: The Animated Series, My Little Pony and G.I. Joe. The purple-yellow version was seen as a sponsor bumper in the 1980s.

2nd Logo (1993-1998)

Logo: On gray or blue background, we see a green square with the word "HASBRO" in Futura in it.

Technique: None.

Music/Sounds: None or the opening theme of the game.

Availability: Seen on PC games made by Hasbro.

3rd Logo (2000-2009)

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Logo: On a white square, another green square is tilted a bit, having the Hasbro logo written upon it. The logo uses a custom font, particularly the "H" letter has a tail, and a smiling mouth-like figure is seen below the word.

Variants:

• "Licensed by" may be shown above. It would also have "Properties Group" in two lines below the logo.
• There exist blue background variants for this logo on video games.
• On Transformers: Autobots for DS, the logo is red.
• On Transformers: Decepticons, as well as on Revenge of the Fallen for DS, the logo is black and white.
• On Treehouse TV airings of It’s Itsy Bitsy Time, the logo is on a white background and lacks the white square behind it. “Making the World Smile!™” is below the logo in the same green colour as the logo.
• The logo shares the screen with the Playskool logo on Weebles.

Technique: None.

Music/Sounds: None or the opening theme of the game.

Availability: Used on casual games for PC based on Hasbro franchises, such as Risk, Yahtzee, Tonka, Monopoly, Scrabble, The Game of Life and others. It's also used on Transformers games for Nintendo DS. The white background version appeared on Micro Machines for the DS. It was also seen on It’s Itsy Bitsy Time on Treehouse TV and Weebles.

4th Logo (2004-2009)

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Logo: On a black background, several overlapping shapes in varying colors of green, blue and purple are enclosed in a thin white box. The "Hasbro" text and smile from the previous logo are in a teal oval. The word "ENTERTAINMENT" is below, enclosed by two more white lines. Parts of the shapes extend into the area where "ENTERTAINMENT" is. The shapes also rotate a bit.

Variants:

• Still versions exist.
• A variant with a copyright stamp also exists.

Technique: CGI.

Music/Sounds: A simple twinkle or silent.

Availability: Uncommon. Seen on the Weebles TV series, as well as on DVDs of Transformers: Energon, among others.

5th Logo (2008-2009)

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Logo: The same design as before, but there's no shield at all. Instead, the logo hangs over a blue space-like surface and zooms out.

Variants:

• There is a long version where the light moves on the logo's inner structure, then it turns.
• There's also an extended version where the logo's inner structure shows footage of various Hasbro properties, such as Mr. Potato Head, Yahtzee, The Game of Life, Monopoly, Play-Doh, Littlest Pet Shop, My Little Pony, Magic: The Gathering, Transformers and G.I. Joe.

Technique: CGI by Matthew Daday.

Music/Sounds: A five-note xylophone sound, with a synthesized drone sound.

Music/Sounds Variant:

• Littlest Pet Shop for the Wii used an uplifting string theme. None for the DS version.
• The extended version had a rendition of the first music with a somber note; followed by the uplifting string music.

Availability: Seen on Littlest Pet Shop on the Wii and DS. The animated version was used on the short-lived game show Trivial Pursuit: America Plays and the Wii games for Monopoly and Hasbro Family Game Night. The long version was seen on Nerf N-Strike. The extended version can be found on Matthew Daday's account.

6th Logo (2008- )

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Logo: An improved version of the 3rd logo. It uses a gradient blue shield, and the text is given a 3D-ish look.

Technique: None.

Music/Sounds: None.

Availability: Seen on G.I. Joe: The Rise of Cobra, Hasbro Family Game Night, Battleship and Scrabble, all for DS. Also appeared on Family Game Night 4. It can also be seen at the end of season 2 episodes of Strawberry Shortcake's Berry Bitty Adventures on Hub Network (currently Discovery Family).

7th Logo (April 17, 2009-2013)

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Logo: Somewhere in space, we zoom into a spinning zoetrope, moving inside it. The arc tail of the "H" letter is shown, as light particles run over it. The logo zooms out, viewed from various direction, with the light effects proceeding to other letters. Then the zoetrope's movement stops and we have only the logo hanging on a space background and zooming out.

Variants:

• On Nerf N-Strike Elite, the logo plays faster.
• On G.I. Joe: Resolute and Monopoly Streets, the logo is shortened.

Technique: CGI animation.

Music/Sounds: A majestic sci-fi-like orchestra fanfare with horns, brass, and drums, ascending to the second half of the sequence. Composed by Steve Jablonsky.

Availability: Seen on G.I. Joe: The Rise of Cobra (no sound for the movie version) and the corresponding game (except for the DS version), as well as Transformers: War for Cybertron. It was also seen on the games Transformers: Revenge of the Fallen, Transformers: Cybertron Adventures, Monopoly Streets, Nerf N-Strike Elite, Littlest Pet Shop (2nd and 3rd editions) for Wii and the newest Battleship (except for NDS), based on the movie license. Also appeared on the short-lived web series G.I. Joe: Resolute.

8th Logo (March 28, 2013)

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Logo: We go backwards on a dark "Hasbro" text that has blue lights on it. Then, it moves to face us and becomes lighter.

Technique: CGI animation.

Music/Sounds: The opening theme of the movie.

Availability: Only seen on G.I. Joe: Retaliation.