ABS-CBN (1961-1972)

From the Audiovisual Identity Database, the motion graphics museum


On February 1, 1967, the Lopez brothers' Chronicle Broadcasting Network (CBN) was renamed ABS-CBN Broadcasting Corporation. ABS-CBN opened its Broadcast Center along Bohol Avenue, Quezon City on December 18, 1968, and on November 14, 1969, DZAQ-TV was transferred to channel 2, where it remained the positioning frequency of the station for more than 50 years, while DZXL-TV transferred to channel 4 (and later became the state-run People's Television Network).

On September 23, 1972, ABS-CBN was forced to shut down, due to then-President Ferdinand Marcos' declaration of martial law. A year later, Roberto Benedicto (who owned the Kanlaon Broadcasting System at the time) acquired its corporate assets (including the Broadcast Center) and established a new network called Banahaw Broadcasting Corporation, with DZAQ-TV becoming its flagship station.

1st (known) Logo (1966?)

Visuals: The words "TODAY! SEE..: Channel 3 IN COLOR 1:00-3:00 P.M.", stacked on top of each other, zoom in against a color bar background. When it fully zooms in, the text fades out.

Technique: Camera-controlled animation.

Audio: None.

Availability: It can be found here.

2nd (known) logo (February 1, 1967-September 23, 1972)

Visuals: On a black background, inside a square outline is a vertical line (which represents a transmitter), and three circles surrounding it (which represents the three island groups of the Philippines which are Luzon, Visayas, and Mindanao).

Technique: A still, printed image.

Audio: A flute playing ABS-CBN's 13-note corporate jingle.

3rd (known) logo (1970?-1972?)

Visuals: On a black background, a stacked text on the left that reads, "DZAQ TV QUEZON CITY", next to the station's logo at the time, which involves the number 2 inside a rounded box with the words "CHANNEL" on top.

Technique: A still, printed image.

Audio: Unknown, possibly an announcer.

Alto Broadcasting System
Chronicle Broadcasting Network
ABS-CBN (1961-1972)
Banahaw Broadcasting Corporation
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