Weston Woods

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 23:05, 25 April 2022 by imported>Oreo Cookies

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Weston Woods is a production company founded in 1953 by Morton Schindel, that produces animated short films and audiobooks based on well-known children's books. The company was acquired in 1996 by Scholastic. The company did not use a logo until 1954.

1st Logo (1954-1996)

Nicknames: "The Trees", "Blue W"

Logo: On a black background, we see three green, stylized trees, with two blue Vs connected together, from the left to right tree, resembling a "W". The lowercase words "weston woods presents" or "a weston woods release" are seen below.

Variants:

  • For the ''presents'' variant, said word can be either beside or below ''weston woods''.
  • Sometimes a copyright symbol is placed after ''weston woods''.
  • A filmed version exists.
  • On some shorts we see different text that says "produced by morton schindel at weston woods studios weston, connecticut, u.s.a.". An black and white version exists of this variant can be found on Millions of Cats.

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on early Weston Woods shorts (including those from Gene Deitch/Rembrandt Films).

Editor's Note: None.

2nd Logo (1996-)

Nicknames: "The Trees II", "Blue W II," "The 3 Blue W Trees"

Logo: On a black background, we see the stylized trees from before, now slightly amended and in a darker green color, zoom up. Then, a flash occurs in in the middle of the trees, turning the middle section into a sky blue "W". The words "weston woods presents" or " "a weston woods release" fades in below.

Variants:

  • On later videos, the logo used the 2003 Scholastic logo.
  • Starting in 2011, the logo is in widescreen and it was enhanced.

FX/SFX: The logo forming.

Music/Sounds: A piano stinger is heard during the Scholastic logo, which then turns into a whimsical folk theme.

Music/Sounds Trivia: An extended version of this theme would later be used as the background music to an intro used on later Scholastic Video Collection and Scholastic Storybook Treasures DVDs.

Availability: Common on many Weston Woods videos and DVDs, starting with Harry the Dirty Dog. The 2003 variant can be seen on their later videos and Cinedigm DVD releases.

Editor's Note: None.

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