The Roald Dahl Story Company
Background
The Roald Dahl Story Company manages the rights to the stories and characters by author Roald Dahl. The company was acquired by Netflix in 2021.
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| 1st Logo (May 14, 2016) | 2nd Logo (October 23, 2020) | 3rd Logo (October 5, 2022) | 4th Logo (October 24, 2023-) |
1st Logo (May 14, 2016)
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Visuals: On a yellow lined piece of paper, the quote "We is in Dream Country. This is where all dreams is beginning." writes itself out. The paper folds into a paper airplane and flies through a grey, cloudy sky. It flies through the "O" of "ROALD DAHL", which is in a stacked format and some of its letters are slightly tilted. The screen zooms out to get a better view as the paper airplane flies between the "D" and the "A", knocking the "A" further askew. It loops around the text counterclockwise and stops to its upper left, leaving an arc behind it.
Trivia: The Dream Country quote comes from Dahl's novel The BFG.
Variant: A still version on a white background exists.
Technique: CGI by Not To Scale.
Audio: A dramatic, whimsical theme, along with the writing, folding, airplane sounds, a party blower, the squeak of a door (likely a stock sound effect), and a final piano riff accompanied by what sounds like ripping paper.
Audio Variant: Sometimes, the sound of the party blower is omitted.
Availability: The animated version is seen on Not To Scale's Vimeo page, but was spotted in a few international prints of The BFG (2016), such as the theatrical Spanish prints, where the movie was distributed by Tripictures and DeAPlaneta. The still version appears at the end of all prints of the movie.
2nd Logo (October 23, 2020)
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Visuals: Red-orange liquid particles fill up the "R" from before but in the style of a glass jar (one of the Dream Jars from The BFG). As the shot zooms out from the Jar, other things appear: Violet Beauregarde (from Charlie and the Chocolate Factory who got turned into a blueberry), a stack of books in the form of an "A" (a reference to Matilda, a bookworm), an L-shaped fox tail (a reference to The Fantastic Mr. Fox), and a peach in the form of a "D" carried by multiple white birds (a reference to James and the Giant Peach). Once they are grouped together, the letters in "DAHL" appear in the form of a Wonka candy bar (from Charlie and the Chocolate Factory). The label covering half of "DAHL" is torn away, to reveal a golden ticket found inside the "H"'s left stem. The ticket flies out, flips, and sticks and covers most of the screen before being blown away to reveal the finished product:
The logo is in a stacked format and zooms out for the remainder of the logo.
Trivia: The logo contains multiple references to Roald Dahl's classic children stories.
Technique: CGI. This was done by weareseventeen, who later designed the next logo.
Audio: A wonderous string/bell soundtrack with sparse notes.
Availability: Only seen on the remake of The Witches.
3rd Logo (October 5, 2022)
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Visuals: On a dark background, a Wonka candy bar is floating in the air with its upper left half shining as the candy bar rotates. The cover slowly opens, followed by a purple plastic wrapper revealing a golden ticket with the logo from before pasted on it. After briefly shaking out, the ticket twirls and flies around before aiming towards the screen, sticking on it. The ticket then bursts into multiple light particles.
Trivia: The logo is an evolved form of the previous logo that edits out the multiple Dahl references and keeps to the most famous story, Charlie and the Chocolate Factory.
Technique: CGI by weareseventeen.
Audio: The opening theme of the movie.
Availability: Only seen on the UK release of Roald Dahl’s Matilda the Musical.
4th Logo (October 24, 2023-)
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Visuals: On a black background, a Wonka bar, now with a different design, is seen. The cover then opens apart, followed by the wrapper, as the golden ticket from before, with a more detailed design, and with "STORY CO" beneath the rest of the text, flies to the screen like the previous logo. The ticket cuts out, leaving the text, which follows suit.
Technique: CGI.
Audio: The opening theme of the movie.
Availability: Debuted on Wonka.
