The Gurin Company

From the Audiovisual Identity Database, the motion graphics museum


The Gurin Company is the vanity card for executive producer Phil Gurin.

1st Logo (September 1, 1997-2001)

Visuals: On a dark cloud sky background, there is a blue neon sign that is turned off, reading "the GURIN Company", with a star next to "the". "the" is in a lowercase blocky font, "GURIN" is in an uppercase blocky font, and "Company" is in a script font. A human hand then knocks a finger onto the sign, turning it on, and "the GURIN Company" text, now pink and yellow, flashes in different patterns (the "U" in "GURIN" flashes differently from the rest), and the now light-blue star lights up by each line one-by-one.

Technique: Live-action and CGI.

Audio: Crickets are heard at the start, then a "thunk" as the hand touches the sign, and electrical zap sounds when the sign lights up.

Audio Variant: Sometimes, the end theme of the show is used, or network promos or generic themes play over it.

Availability: Seen on The World's Most Incredible Animal Rescues 2, KISS Live: The Ultimate Halloween Party, The All-New 3's a Crowd, Twenty-One (2000 version), and early Weakest Link USA episodes.

2nd Logo (September 24, 2001-2010)

Visuals: On a black background, we see blue streaks of light streaking throughout. The word "GURIN" (in a curved Art Deco font) zooms out, while an oval forms at the same time, forming a logo similar to the DuPont and DuMont logos. The words "THE" and "COMPANY" in orange fade in on the top-left and bottom-right corners of the oval.

Variant: On the Australian version of The Singing Bee, the streaks are orange instead of blue.

Technique: CGI.

Audio: A synth "whoosh".

Audio Variants:

  • On syndicated Weakest Link episodes, this music can be heard over the BBC logo as well.
  • As with the previous logo, in some cases, the end theme of the show is used, or network promos or generic themes play over it.

Availability: Seen on later episodes of Weakest Link (which includes the NBC and the syndicated version), Queen for a Day (2004 special), and The Singing Bee. This doesn't appear on Lingo.

3rd Logo (September 27, 2012-)

Visuals: On a black background with blue smoke, the "GURIN" oval, now much shinier than before, zooms out. The words "THE" and "COMPANY" appear via light streaks.


  • Sometimes, the smoke is absent.
  • A short version exists.
  • A still version also exists.

Technique: CGI.

Audio: A soft whoosh, the generic network theme or the end theme of the show.

Availability: Seen on Oh Sit!, the NAAPC Image Awards, OWN Spotlight: Honoring Our Kings, Celebrating Black Fatherhood and Canada's Ultimate Challenge.

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