Talent Associates

From the Audiovisual Identity Database, the motion graphics museum

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Logo descriptions by codyfinke

Logo captures by Eric S., V of Doom, and TheEriccorpinc

Background: Talent Associates Ltd. was the production company that produced Get Smart, East Side/West Side, and McMillan & Wife. it was founded in 1952 by David Susskind. In 1968, it was acquired by Norton Simon and the company had started a record division called TA Records. In 1974, Susskind and Ron Gibert brought the company back, and later sold it to Time-Life Films (a division of Time Inc, owner of HBO). HBO owns the copyright to the Talent library, with home video rights going through HBO Home Entertainment, and television distribution rights going through Warner Bros. Television, (with a few exceptions, McMillan & Wife is owned by Universal Studios through NBCUniversal).

1st Logo

(October 5, 1953-May 7, 1966)

Logo: Just in-credit text saying:


A PRODUCTION OF

TALENT ASSOCIATES

LTD.

Variants:

  • On some shows like East Side/West Side and most first-season episodes of Get Smart, the text presents as:

A PRODUCTION OF

TALENT ASSOCIATES-

PARAMOUNT LTD.

  • On the TV special Hedda Hopper's Hollywood, the in-credit text reads:

This has been a

TALENT

ASSOCIATES

Production

FROM HOLLYWOOD

  • On the CBS version of Armstrong Circle Theatre, the text reads:

THIS HAS BEEN A

TALENT ASSOCIATES-PARAMOUNT, LTD

PRODUCTION

In which the "Talent Associates-Paramount" text is in a banner-like shape and there is a circle with a stylized "TAP" in it below "This has been".
FX/SFX: None.
Music/Sounds/Voice-over:

  • The ending theme of the show may play over the logo.
  • On Hedda Hopper's Hollywood, a voice-over says "This has been a Talent Associates production from Hollywood".Availability: Seen on the first season of Get Smart, Armstrong Circle Theater and some episodes of The DuPont Show of the Month. This is also seen on the TV special Hedda Hopper's Hollywood. Might have debuted on the short-lived ABC sitcom Jamie.
    Editor's Note: None.
    2nd Logo

(September 12, 1966-May 23, 1979)

Nickname: "TA"
Logo: After the closing credits of any show, we see a "T" and an "A" zooming out, which ends up as the letters move up and down. Then, "TALENT ASSOCIATES LTD." zooms out. It ends up in this result:


T------

------A

TALENT ASSOCIATES LTD.

Variants:

  • A B&W variant of this logo exists.
  • On the TV series N.Y.P.D., the in-credit variant of the logo is still. There's also a copyright notice seen under the "ABC Television Network" text.
  • On later season episodes of Get Smart, after "TALENT ASSOCIATES LTD." zooms in, the "TA" would shift upward to the left, and as it stops shifting, "TALENT ASSOCIATES LTD." would disappear, and a slash mark appears next to "TA" and next to the slash mark reads "NORTON SIMON INC."
  • On the final season of the show (1969-1970), the logo is on a blue background, to accompany the Leonard Stern and CBS Productions logos.
  • On the game show pilot King of the Hill, the Talent Associates/Norton Simon logo is seen in-credit.FX/SFX: The "TA" zooming out, the company name zooming out, the "TA" shifting, the slash mark, and "NORTON SIMON INC."
    Music/Sounds: The end-title theme from any show.
    Availability: Seen on Get Smart episodes from the era, as well as on The Good Guys, He & She, Run, Buddy, Run, and N.Y.P.D., among others. Might have last appeared on Blind Ambition.
    Editor's Note: None.
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