Svensk Filmindustri Media

From the Audiovisual Identity Database, the motion graphics museum


SF Media was the cinema advertising branch of the cinema unit of Svensk Filmindustri.

Trailer (Late 1980s-1990s)

Visuals: The logo starts with various neon lights passing from left to right. Seconds later, the white Svensk Filmindustri emblem, complete with "MEDIA" below, zooms out. The logo glows red before it starts to fade out once it gets far.

Technique: CGI for the neon lights, 2D animation for the emblem.

Audio: First, crowd sounds, followed by a loud, descending synth note (reminiscent of the THX Deep Note) that then goes off with an "explosion" effect.

Availability: It was seen after advertising blocks in SF cinemas.

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