So Easy Productions

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Background

This is Amy Schumer's vanity card.

1st Logo (April 30, 2013-September 7, 2020)

Nickname: "Amy and Kim"

Logo: We see a picture of Amy Schumer and her sister Kim Caramele looking at us. Kim is holding a strap or a sandwich, and Amy wearing sunglasses and holding a purse. They are sitting on a colored bench behind the animals wall, as if they are at the zoo.

Variant: Sometimes, the image is larger than usual, taking up more of the screen.

FX/SFX: None.

Music/Sounds: Just Amy Schumer saying "So easy", which varies. Sometimes, the end theme plays over.

Availability: Seen on Inside Amy Schumer. Also seen on some of her stand-up specials, plus the first two seasons of Amy Schumer Learns to Cook and the first two episodes of Expecting Amy.

Editor's Note: This logo is very notable for not showing the company name.

2nd Logo (July 9, 2020)

Nickname: "Simply Amy"

Logo: We see Amy Schumer herself on a grassy hill with trees in the foreground, standing on a tree-like bench with one leg, wearing a black shirt and her pants halfway down, exposing her underwear.

FX/SFX: None.

Music/Sounds: Just Amy Schumer saying "It's so easy!".

Availability: Seen on the third and final episode of Expecting Amy.

Editor's Note: Like the previous logo, it is very notable for not showing the company name. And while it's a bit startling to see Amy's exposed underwear, it's got nothing on the following logo below.

3rd Logo (March 18, 2022-)

Nickname: "Amy's Uterus"

Logo: We see a photo of a removed uterus wearing sunglasses (much like the 1st logo) on a blue cloth, with stains seen on it. It then gains a mouth as it moves, saying "It's so easy."

FX/SFX: The mouth moving.

Music/Sounds: Just the dialogue, provided by Amy Schumer herself.

Availability: Brand new. First seen on Life & Beth, and later on Amy Schumer Presents: Parental Advisory.

Editor's Note: Like the last two logos, it suffers the same problem with the text. Also, some people may be disturbed by this logo due to the subject matter overall. The simple yet effective animation of the mouth is a decent touch, considering that the last two logos had no animation at all.