So Easy Productions
 | This article covers logos that contain graphic violence or gore. They are hidden behind spoilers. |
MylesMoss1996 and SuperMax124
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SubparMario63 and SuperMax124
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This is Amy Schumer's vanity card.
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| 1st Logo (April 30, 2013-September 7, 2020) | 2nd Logo (July 9, 2020) | 3rd Logo (March 18, 2022-) |
1st Logo (April 30, 2013-September 7, 2020)
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Visuals: There is a picture of Amy Schumer and her sister Kim Caramele looking at the camera. Both Kim and Amy are holding purses; the one Kim holds is shaped like a sandwich. They are sitting on a colored bench behind the animals wall, as if they are at the zoo. The company name doesn't appear.
Variant: Sometimes, the image is larger than usual, taking up more of the screen.
Technique: A live-action photograph.
Audio: Just Amy Schumer saying "So easy", which varies. Sometimes, the end theme plays over.
Availability: Seen on Inside Amy Schumer. Also seen on some of her stand-up specials, plus the first two seasons of Amy Schumer Learns to Cook and the first two episodes of Expecting Amy.
2nd Logo (July 9, 2020)
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Visuals: The logo is essentially just a picture of Amy Schumer herself on a grassy hill with trees in the foreground, standing on a tree-like bench with one leg, wearing a black shirt and her pants halfway down, exposing her undergarments. The company name doesn't appear.
Technique: A live-action photograph.
Audio: Just Amy Schumer saying "It's so easy!".
Availability: Seen on the third and final episode of Expecting Amy.
3rd Logo (March 18, 2022-)
Visuals: This logo contains a photo of a removed uterus (most likely that of Amy herself) wearing sunglasses (much like the 1st logo) on a blue cloth. There are stains on the cloth. The uterus then gains a mouth as it moves, saying "It's so easy." The company name doesn't appear.
Technique: A live-action photograph with added 2D animation.
Audio: Just the dialogue, provided by Amy Schumer herself.
Availability: First seen on Life & Beth, and later on Amy Schumer Presents: Parental Advisory, season 5 of Inside Amy Schumer, and Amy Schumer: Emergency Contact.
Legacy: Despite its intentions to be humorous, the logo has unsettled some viewers who are easily nauseated at the sight of surgical/medical gore.
