So Easy Productions: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===Background===
===Background===
This is Amy Schumer's vanity card.
This is Amy Schumer's vanity card.

{{ImageTOC
|So Easy Productions (2017).png|1st Logo (April 30, 2013-September 7, 2020)
|So Easy Productions (Expecting Amy E3).jpeg|2nd Logo (July 9, 2020)
|Avid-warning.png|3rd Logo (March 18, 2022-)
}}


===1st Logo (April 30, 2013-September 7, 2020)===
===1st Logo (April 30, 2013-September 7, 2020)===
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So Easy Productions (2016).png
So Easy Productions (2016).png
</gallery>
</gallery>
{{YouTube|id=GHLeRutKY1o|id2=-t2UGDXl9nA}}


'''Logo:''' We see a picture of Amy Schumer and her sister Kim Caramele looking at us. Kim is holding a strap or a sandwich, and Amy wearing sunglasses and holding a purse. They are sitting on a colored bench behind the animals wall, as if they are at the zoo.
'''Visuals:''' There is a picture of Amy Schumer and her sister Kim Caramele looking at the camera. Both Kim and Amy are holding purses; the one Kim holds is shaped like a sandwich. They are sitting on a colored bench behind the animals wall, as if they are at the zoo. The company name doesn't appear.


'''Variant:''' Sometimes, the image is larger than usual, taking up more of the screen.
'''Variant:''' Sometimes, the image is larger than usual, taking up more of the screen.


'''Technique:''' None.
'''Technique:''' A live-action photograph.


'''Music/Sounds:''' Just Amy Schumer saying "So easy", which varies. Sometimes, the end theme plays over.
'''Audio:''' Just Amy Schumer saying "So easy", which varies. Sometimes, the end theme plays over.


'''Availability:''' Seen on ''Inside Amy Schumer''. Also seen on some of her stand-up specials, plus the first two seasons of ''Amy Schumer Learns to Cook'' and the first two episodes of ''Expecting Amy''.
'''Availability:''' Seen on ''Inside Amy Schumer''. Also seen on some of her stand-up specials, plus the first two seasons of ''Amy Schumer Learns to Cook'' and the first two episodes of ''Expecting Amy''.

'''Legacy:''' This logo is very notable for not showing the company name.


=== 2nd Logo (July 9, 2020)===
=== 2nd Logo (July 9, 2020)===
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</gallery>
</gallery>


'''Logo:''' We see Amy Schumer herself on a grassy hill with trees in the foreground, standing on a tree-like bench with one leg, wearing a black shirt and her pants halfway down, exposing her underwear.
'''Visuals:''' The logo is essentially just a picture of Amy Schumer herself on a grassy hill with trees in the foreground, standing on a tree-like bench with one leg, wearing a black shirt and her pants halfway down, exposing her undergarments. The company name doesn't appear.


'''Technique:''' None.
'''Technique:''' A live-action photograph.


'''Music/Sounds:''' Just Amy Schumer saying "It's so easy!".
'''Audio:''' Just Amy Schumer saying "It's so easy!".


'''Availability:''' Seen on the third and final episode of ''Expecting Amy''.
'''Availability:''' Seen on the third and final episode of ''Expecting Amy''.

'''Legacy:''' Like the previous logo, it is very notable for not showing the company name. And while it's a bit startling to see Amy's exposed underwear, it's got nothing on the following logo below.


===3rd Logo (March 18, 2022-) ===
===3rd Logo (March 18, 2022-) ===
{{spoiler|<gallery mode="packed" heights="200">
{{spoiler|<gallery mode="packed" heights="200">
So Easy Productions new logo.jpeg
So Easy Productions new logo.jpeg
</gallery>}}
</gallery>{{YouTube|id=lxLahseacxY}}}}

'''Visuals:''' This logo contains a photo of a removed uterus (most likely that of Amy herself) wearing sunglasses (much like the 1st logo) on a {{color|blue}} cloth. There are stains on the cloth. The uterus then gains a mouth as it moves, saying "It's so easy." The company name doesn't appear.


'''Technique:''' A live-action photograph with added 2D animation.
'''Logo:''' We see a photo of a removed uterus wearing sunglasses (much like the 1st logo) on a {{color|blue}} cloth, with stains seen on it. It then gains a mouth as it moves, saying "It's so easy."


'''Audio:''' Just the dialogue, provided by Amy Schumer herself.
'''Technique:''' 2D animation.


'''Availability:''' First seen on ''Life & Beth'', and later on ''Amy Schumer Presents: Parental Advisory'', season 5 of ''Inside Amy Schumer'', and ''Amy Schumer: Emergency Contact''.
'''Music/Sounds:''' Just the dialogue, provided by Amy Schumer herself.


'''Legacy:''' Despite its intentions to be humorous, the logo has unsettled some viewers who are easily nauseated at the sight of surgical/medical gore.
'''Availability:''' Brand new. First seen on ''Life & Beth'', and later on ''Amy Schumer Presents: Parental Advisory'' and season 5 of ''Inside Amy Schumer''.


'''Legacy:''' Some people may be disturbed by this logo due to the subject matter overall. The animation of the mouth is also a decent touch.
[[Category:Logos with content warnings for graphic violence]]
[[Category:Logos with content warnings for graphic violence]]
[[Category:United States]]
[[Category:United States]]
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[[Category:American television logos]]
[[Category:American television logos]]
[[Category:Vanity cards]]
[[Category:Vanity cards]]
[[Category:Logos with celebrities]]
[[Category:Logos that vary depending on the source]]
[[Category:Logos that vary depending on the source]]

Latest revision as of 02:52, 28 January 2024



Background

This is Amy Schumer's vanity card.



1st Logo (April 30, 2013-September 7, 2020)


Visuals: There is a picture of Amy Schumer and her sister Kim Caramele looking at the camera. Both Kim and Amy are holding purses; the one Kim holds is shaped like a sandwich. They are sitting on a colored bench behind the animals wall, as if they are at the zoo. The company name doesn't appear.

Variant: Sometimes, the image is larger than usual, taking up more of the screen.

Technique: A live-action photograph.

Audio: Just Amy Schumer saying "So easy", which varies. Sometimes, the end theme plays over.

Availability: Seen on Inside Amy Schumer. Also seen on some of her stand-up specials, plus the first two seasons of Amy Schumer Learns to Cook and the first two episodes of Expecting Amy.

2nd Logo (July 9, 2020)

Visuals: The logo is essentially just a picture of Amy Schumer herself on a grassy hill with trees in the foreground, standing on a tree-like bench with one leg, wearing a black shirt and her pants halfway down, exposing her undergarments. The company name doesn't appear.

Technique: A live-action photograph.

Audio: Just Amy Schumer saying "It's so easy!".

Availability: Seen on the third and final episode of Expecting Amy.

3rd Logo (March 18, 2022-)


Visuals: This logo contains a photo of a removed uterus (most likely that of Amy herself) wearing sunglasses (much like the 1st logo) on a blue cloth. There are stains on the cloth. The uterus then gains a mouth as it moves, saying "It's so easy." The company name doesn't appear.

Technique: A live-action photograph with added 2D animation.

Audio: Just the dialogue, provided by Amy Schumer herself.

Availability: First seen on Life & Beth, and later on Amy Schumer Presents: Parental Advisory, season 5 of Inside Amy Schumer, and Amy Schumer: Emergency Contact.

Legacy: Despite its intentions to be humorous, the logo has unsettled some viewers who are easily nauseated at the sight of surgical/medical gore.

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