Smart Cat Seal Of Approval

From the Audiovisual Identity Database, the motion graphics museum

Background

The Smart Cat Seal Of Approval is a seal that was made for the South Carolina Educational Television Kids block (PBS Kids for ETV). According to Trademarkia, the seal has been in use since February 3, 1997.

1st Logo (2013-2018?)

Visuals: On a lime green background is the Smart Cat Seal Of Approval (a purple-orange gradient circle with the text "SMART CAT" up top in green and "seal of approval" below in yellow with Smart Cat himself in the middle). The logo would usually be followed by a daytime screen with the current SCETV wordmark and the text "PBS KIDS" in the same font. As the screen goes, various PBS Kids characters would be seen zooming to the left side of the screen (as if they are walking) while various PBS stations for South Carolina are seen below.

Variants: After a certain time (probably 5 or 6 pm), The block would switch to The Night Night Show. As a result, the logo's background will be a dark purple color with fireflies.

  • On some occasions, the character screen will switch to a screen for "ETV endowment" with the current ETV logo.

Technique: 2D animation.

Audio: An upbeat jazzy-like tune during the entire logo. Usually, Smart Cat himself would also state "The following program has The Smart Cat Seal Of Approval".

Audio Variants: Sometimes, the jingle will be shortened.

Availability: Seen on ETV Kids shows with the seal from 2013 to 2018. Some examples are Arthur, Cyberchase, Odd Squad and many other PBS Kids shows before 2013. Some shows during The Night Night Show skip the logo and go straight into the ident for The Night Night Show.

References

https://trademark.trademarkia.com/smart-cats-seal-of-approval-75235750.html

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