Silver Pictures: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===Background===
===Background===
'''Silver Pictures''' is the production company of Joel '''Silver''', founded on June 24, 1980. However, it did not have a logo until a decade later, which was first introduced on its [[Silver Pictures Television|television division]], a year before the first film was released.
'''Silver Pictures''' is the production company of Joel '''Silver''', founded on June 24, 1980. However, it did not have a logo until a decade later, which was first introduced on its [[Silver Pictures Television|television division]], a year before the first film with this logo was released.


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===1st Logo (October 4, 1991-November 5, 2003)===
===1st Logo (October 4, 1991-November 5, 2003)===
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Revision as of 11:12, 31 March 2023


Background

Silver Pictures is the production company of Joel Silver, founded on June 24, 1980. However, it did not have a logo until a decade later, which was first introduced on its television division, a year before the first film with this logo was released.


1st Logo (October 4, 1991-November 5, 2003)

Logo: On a black background with silver liquid below, a 3D silver object emerges from it slowly and ripples as it rises. After it's uncovered, the camera zooms back quickly to reveal that the object is a chip with "SILVER PICTURES" coming from below; the letters separated from each other.

Trivia: The chip is based on a block pattern that Frank Lloyd Wright designed for the exteriors of the legendary Storer House in Los Angeles. Joel Silver, a Wright enthusiast, restored the Storer House in the 1980s.

Variant: On widescreen prints of the film Ricochet, a gray spotlight is seen shining on the bottom right corner of the screen; with the radius taking up almost half of the background. Pan-and-scan prints of the film would have a flash appear with the chip, giving it an appearance of a blue spotlight on the background for a brief second.

Technique: CGI.

Music/Sounds: An orchestral fanfare that ends with nine orchestral hits.

Music/Sounds Variants:

  • On Ricochet (the first film to use this logo), the theme is more frenetic and reorchestrated by Alan Silvestri.
  • There is also an unused fanfare with harps and pounding timpani drums throughout used on the film's soundtrack, composed by Alan Silvestri. This was intended to be the standard fanfare for the logo. It is included on 1995 album Voyages: The Film Music Journeys of Alan Silvestri.
  • On a French VHS of The Last Boy Scout, translated Le Dernier Samaritain, the theme begins at the tail end of the credits before the logo appears.
  • On some movies, the opening/closing theme is used.

Availability: It debuted on Ricochet, and can be seen on films released by Silver Pictures from the period, such as Swordfish, The Matrix trilogy, Demolition Man, The Last Boy Scout, Ricochet, Richie Rich, and Executive Decision.

2nd Logo (October 21, 2005-)


Logo: We start by seeing silver angles with a light and a small square. The camera then zooms out a little and goes down from the gap of a new CGI-stylized brick as it turns towards a black background with the words "SILVER PICTURES" zooming down below it.

Later Variant: Starting in 2007, the company name is removed.

Technique: CGI done by Prologue.

Music/Sounds: None or the opening theme of the movie.

Availability: Common. Seen on films like Kiss Kiss Bang Bang, The Invasion, and V for Vendetta among others, while the later variant without the company name can be notably seen on many films like on Sherlock Holmes (2009), Non-Stop (2014), and Stash House (2012), among others.

Unused Logos

1st Unused Logo (2003)

Logo: On a black background, some gears turn and are held up by strings, as the camera zooms out and scrolls down. After a bit, it stops and eases back to reveal a bordered rectangle with an "S" and "SILVER PICTURES" stacked below. The gears then fade away.

Technique: CGI animation.

Music/Sounds: A metallic beeping-like sound followed by machinery turning on when the logo is revealed.

Availability: Just one of two experimental logos for the company. They might be circulating around online, but it was never used on any films.

2nd Unused Logo (2003)

Logo: On a black background, we see some gears in half a square with a metal prong protruding to the bottom. The camera eases back on top with the company name in gray on the top of the screen seen backwards; before going front as it eases back and rests in the middle. The square turns into the chip from the 1st logo as it shimmers.

Technique: CGI animation.

Music/Sounds: Machinery-like humming with the sound of gears.

Availability: Like the previous logo, it was only a prototype and wasn't used in any films.

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