Shalimar Production

From the Audiovisual Identity Database, the motion graphics museum


Shalimar Production is a Pashto media company in Pakistan, mainly distributing local films and music.

1st Logo (1990s)

Visuals: On a black background, the Pashto name of the company is seen shining in blue, purple, red, and yellow, with more text in white and the telephone number shown in a gradient below the logo. At the end, the screen shrinks vertically into the center.

Technique: Computer animation.

Audio: None.

Availability: Unknown. [Examples?]

2nd Logo (2000s)

Visuals: On a black background, four squares containing the logo appear rotating and merge with each other. A multicolored gradient background is revealed with the text "SHALIMAR" placed diagonally in light green/yellow, with the stacked light blue "RECORDINGS & CD'S HOUSE" next to it. Below is the yellow "IHSAN MARKET" and "MINGORA SWAT" at the left and the telephone number "TEL: 712690-713743" in light orange next to it, placed diagonally in the style of "SHALIMAR". The screen then transitions to a light-colored screen containing the Pashto translations in different colors by zooming in and out, while a purple flare background is shown moving around. After a while, the Pashto screen transitions back to the screen from the beginning through multiple rolling squares. At the end, the screen zooms out as multiple copies of it are revealed, and it falls down, with the other copies falling by a domino effect.

Technique: Computer animation, possibly done with a video editor software. The similarities of the animation hint that this might be animated by the same producers of the Musafar Video & CDs logo.

Audio: A distorted Pashto theme, which was also heard on the Musafar Video & CDs logo.

Availability: Unknown. [Examples?]

3rd Logo (2000s)

Visuals: On an orange/white gradient background, red and blue Pashto text is shown with a black rectangle containing the Pashto address info and the telephone number shown below. In the background, multiple copies of a golden oval logo with a red "S" at the top, the black "SHALIMAR" at the center and "PRODUCTION" at the bottom are shown, and multiple white starry particles fall from the screen. After a while, the background turns cyan, the blue text is swapped with green text that slightly zooms in, and the particles begin to zoom into the screen.

Technique: Computer animation.

Audio: A snippet of "Meri Aawargi" by Himesh Reshammiya.

Availability: Unknown. [Examples?]

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